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Evinrude FICHT beats out Yamaha in JD Powers survey
The survey is not meant to do anything but compare consumers perception of
the product, but the survey is not biased towards any one manufacturer. If that was so only one person would pay for the results, they want everyone to pay, even if they did not come in favorable. That is the way for them to improve the quality of the product, service and in educating the consumer as to the features and benefits of the product. I think you are confusing JD Powers with some other companies. As far as Consumer Reports, they try to do an unbiased report, but because the people doing the report are using an extremely limited number of products to test, and the testers are not necessary knowledgeable about the product, most people do not hold CR testing as accurate reflection of the real world use of the product or of the quality control of the product being tested. "Gould 0738" wrote in message ... Oh, puh-lease. When I "participated" in the Yamaha survey, I had 50+ years of actual usage experience with various brands of outboard motors. So, I presume, do many other purchasers. I doubt 225 hp outboards of any brand are bought by firs-time boaters. And you are going to be able to accurately compare the total ownership experience of the brand new outboard you just got, with the Johnson Sea Horse you sold 45 years ago? You don't have enough time with the current product, and you have forgotten about the old one. Besides, and this is an important besides, people are going to use Powers survey to draw conclusions about the relative quality between products. Current products sold new. Do you suppose the brand of outboard you haven't owned since the 1960's is still the same motor today? Not better or worse? If you own a 2003 Brand X motor, you cannot speak from first hand experience about owning a 2003 Brand Y. Luckily, the survey doesn't ask you to compare your outboard with other new outboards- but the questions about how satisfied you might be can be posed in such a way that various manufacturers will do very well, based on particular product characteristics. A number of the questions had to do with the dealer and how well or how poorly it performed. As always. |