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Wayne, the fact that JD Powers makes money on their reputation, both with
consumers and the industry is all the reason to expect them NOT TO BIAS THE SURVEY'S. Since their ability to get companies to pay for the use of the JD Powers label, it must have an excellent reputation. Only a idiot with an extremely short outlook would ever expect a company to sell their reputation for $30,000, I think Chuck knows this, but for some reason wants to slander an excellent company. "Wayne.B" wrote in message ... On 03 Nov 2003 02:21:05 GMT, (Gould 0738) wrote: Is there any good reason to continue a discussion of the topic at hand just to provide you with more opportunities to launch flame and insult? I think not. ================================================== ====== Actually I can think of a good reason to continue the discussion: It's been interesting. Is the Power's survey totally biased and worthless? For all its real or perceived flaws, it's still better than nothing. Clearly there is nothing in their reported results that defy reason or common sense. Are their results totally suspect because they are trying to make a living at what they do? Perhaps no more so than the marine press with their well known penchant for writing puff pieces about favored advertisers. Apparently Powers's customers (the boat manufacturers) find the surveys useful, and not just for advertising purposes. Do manufacturers use the surveys to eliminate certain dealers? If so, that may be a good thing. How else is a builder going to get that kind of information? THe public is being well served if the builder gets rid of dealers with poor customer satisfaction ratings. Chuck, I'm beginning to get the feeling that you are looking at Powers from an insiders perspective who has been burned in one way or another by negative survey results sometime in the past. Or is there an issue in the overall industry with the public getting to see this kind of information? Builders (and dealers) who don't score well should do a bit of introspection and see if an improved commitment to quality is compatible with their business model. If not, they need to learn to live and prosper with that position rather than try to shoot the messenger. |
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