Good point.....what can be done?

Many things. For one, stop driving the SUV to the corner store....

But really THE PROBLEM IS POLITICAL. Dozens of good ideas are sitting
out there, but the problem is ignored....

"Whither capitalism, now that the communist dragon is slain?"

Well, history tells us that the dragon wasn't the only problem. The
stupid dinosaur sticks to his old ways refusing anything new. 'Natural
Capitalism' is a book that puts forth such ideas. But I'm afraid the
dinosaur must be controlled and put on a diet--or else get rid
of--before anything happens.

The Economist (Nov. 13, 1999):
"Much of what the authors argue for is sensible, and certainly
desirable. But what makes this book worth reading is the fact that the
authors have taken as first principles for their Utopia the harsh
truths of Darwinian capitalism: individuals and companies act in their
self interest, and markets guide that impulse through prices."

http://www.natcap.org/sitepages/pid9.php