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#1
posted to rec.boats
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Marketing phrases to avoid....
I got this from a little auto-electric trade paper I take. I thought it
was "interesting" if not "factual" Enjoy! 1. ALL NEW -Not compatible with the previous model. 2. ADVANCED DESIGN - Upper management doesn't understand it. 3. BREAKTHROUGH - It nearly worked, on first try. 4. NEW - It comes in different colors than the previous version. 5. DESIGN SIMPLICITY - It was developed on a shoestring budget. 6. EXCLUSIVE - We're the only ones who have the documentation. 7. FIELD TESTED - Manufacturing doesn't have a test system. 8. FOOLPROOF OPERATION - Made for dumb users. 9. FUTURISTIC - You won't understand it. 10. IT'S HERE AT LAST - A 26 week project in 48 weeks. 11. MAINTENANCE FREE - Impossible to fix 12. PERFORMANCE PROVEN - See 7. 13. REVOLUTIONARY DESIGN - See 8. and 9. 14. SATISFACTION GUARANTEED - We'll send you another one when the first one fails. 15. STOCK ITEM - We shipped it once before, and we can do it again, probably. 16. UNMATCHED QUALITY - It's almost as good as the competition. 17. UNPRECEDENTED PERFORMANCE - Nothing ever worked this way before. 18. YEARS OF DEVELOPMENT - See 10. |
#2
posted to rec.boats
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Marketing phrases to avoid....
Tim wrote: I got this from a little auto-electric trade paper I take. I thought it was "interesting" if not "factual" Enjoy! 1. ALL NEW -Not compatible with the previous model. 2. ADVANCED DESIGN - Upper management doesn't understand it. 3. BREAKTHROUGH - It nearly worked, on first try. 4. NEW - It comes in different colors than the previous version. 5. DESIGN SIMPLICITY - It was developed on a shoestring budget. 6. EXCLUSIVE - We're the only ones who have the documentation. 7. FIELD TESTED - Manufacturing doesn't have a test system. 8. FOOLPROOF OPERATION - Made for dumb users. 9. FUTURISTIC - You won't understand it. 10. IT'S HERE AT LAST - A 26 week project in 48 weeks. 11. MAINTENANCE FREE - Impossible to fix 12. PERFORMANCE PROVEN - See 7. 13. REVOLUTIONARY DESIGN - See 8. and 9. 14. SATISFACTION GUARANTEED - We'll send you another one when the first one fails. 15. STOCK ITEM - We shipped it once before, and we can do it again, probably. 16. UNMATCHED QUALITY - It's almost as good as the competition. 17. UNPRECEDENTED PERFORMANCE - Nothing ever worked this way before. 18. YEARS OF DEVELOPMENT - See 10. OTOH! http://www.kbconsulting.org/images/misc/bs_bingo.jpg |
#3
posted to rec.boats
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Marketing phrases to avoid....
"Tim" wrote in message ups.com... I got this from a little auto-electric trade paper I take. I thought it was "interesting" if not "factual" Enjoy! Other words to avoid: http://i-am-bored.com/bored_link.cfm?link_id=20658 I can never watch another Seinfeld episode without this video coming to mind. |
#4
posted to rec.boats
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Marketing phrases to avoid....
Tim wrote: 7. FIELD TESTED - Manufacturing doesn't have a test system. This must be why I don't recall seeing this in software marketing. Most boats however are field tested, and that's a good thing! :-) 8. FOOLPROOF OPERATION - Made for dumb users. State of the art in many products today... 10. IT'S HERE AT LAST - A 26 week project in 48 weeks. Also means the press hype started at week 0. Risto |
#5
posted to rec.boats
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Marketing phrases to avoid....
One more... Tim wrote: 2. ADVANCED DESIGN - Upper management doesn't understand it. Not really needed, it will happen in any case Risto |
#6
posted to rec.boats
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Marketing phrases to avoid....
Up to...
"Tim" wrote in message ups.com... I got this from a little auto-electric trade paper I take. I thought it was "interesting" if not "factual" Enjoy! 1. ALL NEW -Not compatible with the previous model. 2. ADVANCED DESIGN - Upper management doesn't understand it. 3. BREAKTHROUGH - It nearly worked, on first try. 4. NEW - It comes in different colors than the previous version. 5. DESIGN SIMPLICITY - It was developed on a shoestring budget. 6. EXCLUSIVE - We're the only ones who have the documentation. 7. FIELD TESTED - Manufacturing doesn't have a test system. 8. FOOLPROOF OPERATION - Made for dumb users. 9. FUTURISTIC - You won't understand it. 10. IT'S HERE AT LAST - A 26 week project in 48 weeks. 11. MAINTENANCE FREE - Impossible to fix 12. PERFORMANCE PROVEN - See 7. 13. REVOLUTIONARY DESIGN - See 8. and 9. 14. SATISFACTION GUARANTEED - We'll send you another one when the first one fails. 15. STOCK ITEM - We shipped it once before, and we can do it again, probably. 16. UNMATCHED QUALITY - It's almost as good as the competition. 17. UNPRECEDENTED PERFORMANCE - Nothing ever worked this way before. 18. YEARS OF DEVELOPMENT - See 10. |
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