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posted to rec.boats
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First recorded activity by BoatBanter: Nov 2006
Posts: 19,107
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Marketing phrases to avoid....
Tim wrote:
I got this from a little auto-electric trade paper I take. I thought it
was "interesting" if not "factual"
Enjoy!
1. ALL NEW -Not compatible with the previous model.
2. ADVANCED DESIGN - Upper management doesn't understand it.
3. BREAKTHROUGH - It nearly worked, on first try.
4. NEW - It comes in different colors than the previous version.
5. DESIGN SIMPLICITY - It was developed on a shoestring budget.
6. EXCLUSIVE - We're the only ones who have the documentation.
7. FIELD TESTED - Manufacturing doesn't have a test system.
8. FOOLPROOF OPERATION - Made for dumb users.
9. FUTURISTIC - You won't understand it.
10. IT'S HERE AT LAST - A 26 week project in 48 weeks.
11. MAINTENANCE FREE - Impossible to fix
12. PERFORMANCE PROVEN - See 7.
13. REVOLUTIONARY DESIGN - See 8. and 9.
14. SATISFACTION GUARANTEED - We'll send you another one when the first
one fails.
15. STOCK ITEM - We shipped it once before, and we can do it again,
probably.
16. UNMATCHED QUALITY - It's almost as good as the competition.
17. UNPRECEDENTED PERFORMANCE - Nothing ever worked this way before.
18. YEARS OF DEVELOPMENT - See 10.
OTOH!
http://www.kbconsulting.org/images/misc/bs_bingo.jpg
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