Tim wrote:

7. FIELD TESTED - Manufacturing doesn't have a test system.

This must be why I don't recall seeing this in software marketing.

Most boats however are field tested, and that's a good thing! :-)

8. FOOLPROOF OPERATION - Made for dumb users.

State of the art in many products today...

10. IT'S HERE AT LAST - A 26 week project in 48 weeks.

Also means the press hype started at week 0.

Risto