Harry Krause wrote:


Passagemaker presents a lot of information on the boats they trial, and
the articles include many areas on boats that need improvement. I'm not
claiming the magazine is immune to the pressures of advertising, but I
don't get the feeling most of the articles they publish are advertorials.

Harry,
Obviously they are doing a good job, because while the articles are
advertorials, you are not supposed to think they are. I always liked
where they would highlight a weakness and then say "after discussing
this problem with "X" he agreed and said the test boat was a prototype
and the problem would be corrected in production boats" or some similar
comment to make it seems like they were unbiased.

I enjoyed the non product review articles in Cruising World and
Passagemaker, but found their Fluff Pieces to be as obvious as in any of
the boating mags. They would be very pleased to know you thought they
were presenting the good, the ugly and the bad in their product reviews.
Their objective really is to make you think they are presenting the
good , the ugly and the bad, but in reality they really are advertorials.
--
Reggie

That's my story and I am sticking to it!