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"RJ" wrote in message
... Doug Kanter wrote: "Dave Thompson" wrote in message news:nKOxb.8111$ZE1.2358@fed1read04... It's truly very simple. If the customer wants the 413 gram box, they drive past Wally World and show up at Loblaw's. WAIT! Hasn't that mega-chain run Mom and Pop grocers out of business? Uh....yeah. thirty or forty years ago. Notice a pattern here? Maybe a repeat performance, but a pattern would require the same reasons and those reasons are NOT the same. 1) The mom & pop store of the 1940s wasn't much bigger than the convenience store of today. Perhaps 3000-4000 square feet. You still find IGA and Red & White stores that size in small towns, but there's no way they can carry the variety of large supermarket chains. The newer, larger stores actually offered something worthwhile to differentiate themselves. A Wal Mart store does not, unless there was no modern supermarket in the area before they arrived. 2) For a number of reasons, including but not limited to the acceptance of immigrant cultures, and increased overseas travel, the American consumer expects to see a huge assortment of foods which used to be considered ethnic specialties. Large supermarkets did what mom & pop stores could not, unless the smaller stores were in neighborhoods where they catered to a certain group, like Hispanic or Middle Eastern customers. Again, Wal Mart does not serve the function of the larger supermarkets in this regard. They may snag the hobby shopper (like my sister in law) who doesn't mind visiting 3 stores to complete her grocery shopping, but grocery biz data shows that more than 70% of shoppers don't have the time or patience for such nonsense. If you really think about it, Wal Mart serves NO special function as a grocery supplier, unless you're still under their advertising spell and you think your groceries cost less there. They have no more leverage, and often less than the 20 largest grocery chains & wholesalers. |
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