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#1
posted to rec.boats.cruising
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Absolute must read!
On Thu, 02 Feb 2006 21:34:58 -0500, Larry wrote:
I'm amazed the moguls haven't had him killed....He's gotta be costing them big money. Not really. Most buyer could care less as long as the boat does what they want it to, and most buyers have never heard of David Pascoe. The vast majority of boats in that size range never get run in rough water for any length of time, and the builders are counting on that. |
#2
posted to rec.boats.cruising
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Absolute must read!
Hi;
Got to agree with Wayne B. Most people just want a fun big white boat to zoom around in. They read Sailing magazine for product advice. The editors are profit motivated and want to sell advertising space. Next you see beautiful pictures in the magazine with sailors who are nothing more than models used for product placement. I saw the same thing happen to sports SCUBA decades ago. Certifying organizations, (PADI, SSI etc.), magazines, and equipment vendors realized they could make more money if they all cooperated. As a result, you have sports SCUBA instructors being told by their certification organizations to use only the "safest equipment" possible for their instruction. So the curriculum changed to reflect the "new safer" technology. Only problems is that only company XX is the one that sells the stuff. Unfortunately most people do not realize that equipment distributors - magazines - and certifying organizations are there for one thing...... maximize profit by cooperating together. Apply that same model to sailing: Corporations that build boats also own a charter operations, that also have stock in print media, that also have agreements with equipment vendors that supply the builders at a reduced price. So the average Joe who always wanted to go sailing now can get a "keel boat " certification from a national sailing school, who by the way teach that you need their certification to charter a boat, from guess where??? Very effective marketing model. Need to remember that competition can drive business bankrupt. Cooperation is vastly more successful. Very persuasive. Who wants to buy/use those old outdated designs anyway? They are slow, old, difficult to sail, and are not safe say the charter companies, magazines, school curricula. For example read some of the old threads regarding double ended hulls. I agree it is very difficult to have a grand stair case on a double ender. Persuasion method used: inductive logic. "You can get a man to swallow an elephant if you feed it to him one bite at a time." There is no means of persuasion/marketing more potent than a person who persuades their self. Emotional appeal: Fear. You'll kill yourself or God for bd a family member. Need to be safe so you need this safety equipment, boat, certification etc. Bob |
#3
posted to rec.boats.cruising
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Absolute must read!
"Bob" wrote in news:1138985637.467708.296590
@f14g2000cwb.googlegroups.com: "You can get a man to swallow an elephant if you feed it to him one bite at a time." I like that and so true! Crazy Carl |
#4
posted to rec.boats.cruising
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Absolute must read!
" none wrote in news:VMWEf.821$VM4.339
@fe06.highwinds-media.phx: swallow an elephant if you feed it to him one bite at a time." I like that and so true! They swallowed the whole 9/11 propaganda campaign. Proof positive... They also swallowed the lie of man-on-the-moon, another total lie. |
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