Chuck Gould wrote:
On Sep 3, 10:30?am, HK wrote:

Got a list of products you'll be accepted ads for in upcoming issues?
Got the ad-vertorials written already from the company PR releases?-

Yes, and no.

We actually have a staff of writers that produce about 80 pages of
editorial in a typical 160-page issue. Our table of contents always
includes about 20 original editorial items. Perhaps you have the
pubication confused with typical regionals that are almost entirely
advertising and normally offer only 6-10 editorial pieces. While it is
standard practice in the industry to dress up press releases as
content, we have no need to do so. Every one of our boat articles, for
example, is the result of either an actual demonstration ride aboard
the boat or at least a dockside walkthrough. We never represent that
we have been underway in a boat if we have not been. (Sadly, that is
not always the case in the boating magazine business). Running a press
release simply assures that your content will be exactly the same as
your closest lazy competitor's in any given month- not a sterling
formula for success.

We do runpress releases in the "news" section, sometimes. There's no
point reconfiguring a concise list of USCG Aux or Power Squadron
classes, for example.

I'm off to the boat. If you're going out today, better hop to it. Must
be almost 2PM back there....day's a wastin.


I'll have to look for the mag on my next visit to the northwest. I tried
finding it on the web, but was not too successful.