Speaking of advertising...Does anyone know which magazines have the best
circulation? Either for power or sail?

The reason I ask is I have been considering advertising my product in
Lats&Atts and I am trying to assess the benefit versus cost and if this is
one of the better (sailing) magazines. The magazine recently printed an
article (in the June issue) about my product after meeting with them at the
Toronto Boat Show this past January. Sales have increased as a result, but
the cost to actually advertise is expensive.
The magazine (Lats&Atts) appears to be a good one to advertise my lifeline
hooks in, but I am wondering if I should consider another magazine to
advertise my hooks for rails (more for powerboats). So hence my question
as to what magazines have the higher circulations.

Mark (the Rail, Canopy, & LifeLine Hook guy)
www.ripnet.com/vtf/prod03.htm

"Jim" wrote in message
nk.net...
There's been too much discussion of trolling and net nannying lately.
Here's an opportunity go get back on topic and discuss boating. Here's a
few questions to get the ball rolling.

Boating magazines:
Why do we buy them?
Do we rely on them to make buying decisions?
Do we expect honest reviews of boats and gear on their pages?
Do we get honest reviews of boats and gear on their pages?
Do advertisers influence magazine content (other than their ads)?
Do some manufacturers bribe publication personnel to get favorable press?
Jim

On Wed, 28 Jun 2006 09:03:34 -0400, "Mark"
wrote:

So hence my question
as to what magazines have the higher circulations.

I'm not sure that's the most important factor. What you really want
is the magazine that deliver the highest number of actual boat owners
who use them in a manner consistent with needing your product.

I'd guess that Latts & Atts rates fairly well on that score.