"Reggie Smithers" wrote in message
. ..

Chuck,
I was watching a show about Wal-Mart last night. One of the things they
talked about was a "LOW COST ITEM". The low cost item would be the best
price anywhere, a $29 microwave etc. Once you stepped up in quality, the
price was probably not the best price in the marketplace. I would guess
many of the box stores use this marketing strategy.



Sears used to be famous for this years ago. Super advertised deal on
something but when you showed up to buy it, "it" was out of stock. Then the
pressure was on to buy the better, higher priced item instead.

Way before WalMart was even thought of.

Eisboch

Eisboch,

The difference is Sears was using "Bait and Switch" and only had a few of
the advertised items in the store. When most people came in, they had just
sold out of the item.

Wal-Mart will have lots of the "Low Cost Item" available to buy, they don't
use salesmen to sell the better quality item, they just know many people
will decide the they want the better quality item on their own. The "Low
Cost Item is often not even advertised, it is just "End-Capped" or displayed
in the middle of the Aisle.




"Eisboch" wrote in message
...

"Reggie Smithers" wrote in message
. ..

Chuck,
I was watching a show about Wal-Mart last night. One of the things they
talked about was a "LOW COST ITEM". The low cost item would be the best
price anywhere, a $29 microwave etc. Once you stepped up in quality, the
price was probably not the best price in the marketplace. I would guess
many of the box stores use this marketing strategy.



Sears used to be famous for this years ago. Super advertised deal on
something but when you showed up to buy it, "it" was out of stock. Then
the pressure was on to buy the better, higher priced item instead.

Way before WalMart was even thought of.

Eisboch