Those that
produce inferior products and mislead customers shoudld be exposed.

Only if there is REAL proof that said products exist.
NOT because we "read it on the web."

You misunderstand the point. There has been no way to effectively spread
information among consumers and potential consumers in the past. Magazines
(with PS as an exception) cater to their advertisers and would not say anything
significantly bad about an advertiser. What is needed is a forum to spread the
word - this is the principle the first amendment is based on. Let customers
talk and everyone can take away what they want. Most who have done their
homework and have some experience will be able to factor the credibility of the
source into their decision-making. Speaking of credibility of sources, why are
you here defending FP when you have little info about their products while over
in ASA you post about your perceptions of the "quality" of all sorts of things?