Frank Boettcher wrote:
Sure it does, they are making a choice between Budweiser, Miller,
Coors, Sam Adams, etc... The advertising doesn't necessarily make them
buy or consume more beer.


I don't think we're speaking the same language here. Are you
saying that that, for example, mouthwash advertising oesn't
make people paranoid about bad breath? Car ads don't glorify
fast driving (and roads with no traffic)? Perhaps I should
ask you to explain what effect you think advertising *does*
have.

DSK