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![]() *JimH* wrote: Shares of Brunswick Corp. traded sharply lower Tuesday after the maker of marine engines, pleasure boats and other leisure goods cut its earnings targets, blaming the combined effects of higher fuel prices, lower consumer confidence and Hurricane Katrina. Brunswick (BC), based in Lake Forest, Ill., saw its stock fall 10.9%, or $ 4.61, to $37.89 in recent trading. Brunswick said that retail demand for its marine products remains strong, but that as it moves into the off-season, demand is driven primarily by wholesale buyers. "We are concerned that if high fuel prices, the drop in consumer confidence and Katrina lead to slower overall economic conditions, then wholesale demand for marine products could be affected," said George Buckley, chairman and chief executive, in a statement. http://tinyurl.com/cj2ba Most boat builders will be impacted by higher fuel prices. The only likely exceptions are the firms specializing in boats priced over a couple of million dollars or so- people paying that much for a boat could spend $6 a gallon for diesel and not even feel it. The high gas prices will do more to deter new boaters from taking up the pastime than they will drive away people already enjoying boating. Existing boaters will still boat, but take a few less weekend cruises per year, stay a little closer to home, and start to think about running more often at the most efficient speeds. Companies like Genmar and Brunswick bank heavily on sales to entry level boaters, and until the public gets over the shock of current fuel pricing their sales may well be down. |
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