Clams Canino wrote:

It's like the Mercury "Black Max" V6 stuff. Kinda real....... kinda
nothing.


More like "Kiekhaefer Mercury". There then came a time that gradually
everyone just called them Mercurys or Johnsons.

Our 1972 & 1975 Johnsons have seahorse emblems / caricatures on them,
but nobody ever referred to them as "Seahorses" around here. In fact, I
just pulled out the ownwer's manuals, the 1972 6hp says "Johnson(large
letters) SEA-HORSE(tiny letters)" and the 1975 50hp just says
"Johnson(large letters) Outboards(tiny letters)" I had a 1972 100hp
too, that manual was identical to the 6hp (both the "50th Anniversary
Series") cover except for the model designation.

Evinrude around the same time was phasing out names for the outboards
(Angler, Fisherman, YachTwin, LighTwin, FasTwin, SporTwin, SpeediTwin,
FleeTwin, Lark, Triumph, SpeediFour, StarFlight, and some others I have
forgotten...) in favor of the HP designations.

I can't even recall if new production still has the "SeaHorse" logo...
it was around a long time.

Rob