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Doug,
All consumer products companies frown on diverters, P&G is probably the strictest in allocating only X amount of product on deal ( they base deal product purchases upon the amount of non deal products). The company does not benefit from diverters, the individual salesman does. It is not unusual for a mfg'er to fire an employee or broker who knowingly sells to a diverter. Do the retailers who supply you ever "dry up" when the mfg'er determine who you are using? "Doug Kanter" wrote in message ... "Short Wave Sportfishing" wrote in message ... On Fri, 15 Apr 2005 11:14:58 GMT, "Doug Kanter" wrote: ~~ snippage ~~ OK....well, if you know anyone who might be interested, please let me know, Tom. I have one truckload left, although a large supermarket chain will probably take it by mid-day today. Out of curiosity, how did you come into ownership of three truckloads of laundry detergent? Later, Tom It's what I do, Tom. It's called diverting. Short example: Grocery chain gets a deal from Proctor & Gamble, giving them better than normal pricing, for maybe a month or two, on certain products, like detergents. P&G lets the chain buy as many trucks as they want. They may put some on sale (for the retail customers), or they may not. Or, if it's a product that won't spoil, they just buy a lot because...why not? The other thing they'll do is call companies like ours and see if we want to buy truckloads and sell it to other chains, or wholesalers, who aren't getting the same deal. Or, perhaps the one-month deal has passed these others by. If there's enough spread between "normal" pricing and deal pricing, it works. It used to be easy until a bunch of stooges in Washington decided to see how war affects the price of oil (something anyone can learn from just reading, living life and watching old war movies). Before the war, freight was $1.20-$1.40 per mile. Now it's $2.20-$2.50. That shrinks the distance we can ship, obviously. There's humor in the business. The manufacturers' reps are usually on commission of some sort. Their companies don't want customers diverting product. In other words, if Stop & Shop buys stuff on deal, they want the chain to keep it for themselves. So, the reps whine to the buyers if they're buying more trucks than they can obviously use in their own stores. They threaten to cut off the deal. Then, they stop acting and leave them alone for awhile while they continue to buy 15, 20 or 30 trucks, selling all but maybe 4 to people like us. Why? Because they're on commission. :-) |
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