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Yes there is such a thing as "Fair Profit" , I understand the terms margins,
operating margins, profit margins, etc etc. But it has been known since the beginning of time that once you own a boat, all parts, simply because they are "marine" parts are priced way out of wack. So I do not understand why you defend such a gouging practice. Just because someone can afford a boat, doesn't mean everyone can afford a boat. I understand you targeting that corporate executive who keeps his/her boat down there at the yacht club and calls ahead for the marina guy to have his boat all fueled up and ready for turn key and go. All cleaned up and maintained. Yes, you can rape that person. But for the most part, that is a profit strategy that you boat dealers use overall. I had to once buy a water pump for an old OMC 165hp I/O. Now the marina told me it was 300 dollars because it had a bronze impeller, the automotive dealer told me he could supply me with an exact pump as my sample which was cast iron impeller for 25 dollars with swap. I chose the marina because I am always in salt water. I picked it up at the marina and it had a cast iron impeller, the marina purchased it from the same auto guy I spoke to and turned around and charged me the OMC 300 dollar price. Of course I told him what he could do with the pump, he sent it back to the auto parts guy where I purchased it for 25 dollars, same price he purchased it for, or he probably got a discount, that is fair. You dealers are doing this steady, your margins are high, and due to globalization and internet shopping, your forced to be more efficient and add more value. Now you don't like it so you cry the blues. Hey, if you cannot run your business ethically and profitably then why are you in the business. Go sell flowers or something. But do not badmouth the consumer who doesn't want to be raped by you and know it. "Curtis CCR" wrote in message m... " Tuuk" wrote in message ... Be very careful what the dealers tell you. I can only speak from experience from the dealers in my area. I wouldn't trust any of them. They are salesmen and will maximize their profits. Find the boat you like, model number, engine and all that comes with it including the covers, life jackets, paddles, trailer etc etc. Call all the other dealers, get a quote on exact same deal. Go online and email all the dealers. Let them know you are quoting from here to Moscow and the hungry one will give you a price, then take that price to your nearest dealer, ask them to beat it by 10%. They will cry a bit, but will realize they will deliver it, service it, and let them have the honor of selling you your boat. But stand behind your guns, they will say this and that and cry broke as they drive off their property in their Cadillac, but just stand behind your gun. I am guessing the profit margins on a boat are around 20% if not a little more. I think a fair profit margin would be 3 to 5%. Don't forget by you buying a boat, the end user, there will be a long line in the supply chain of that boat that have a lot of hungry hands out. If you squeeze the dealer, he squeezes his agent, who squeezes the next guy who squeezes on your behalf the manufacture. Those manufactured suggested retail prices are just that, suggested and there are a lot of suckers who pay full pop. They make enough margins, your right. For Christ's sake. Just make your best deal. You are displaying the same ingnorance that I hear, even from some people that work for me, over what profit is. Seem to think that anything over what the dealer pays is "profit". That's my favorite line about mark-ups being *PURE*PROFIT* No. It's margin. We refer to it where I work as operating margin. I would be out of business in a heartbeat if I only had a 3%-5% operating margin on what I sell. You think the difference between what the dealer pays and what he sells for is just going into his swiss bank acount? So what if the guy if the guy drives a Caddilac? Doesn't a boat dealer (even a boat salesman) have a right to make a good living - just like you? "Hey! You could give me a better deal on this boat if you were driving a Yugo. I'll take my business elsewhere!" I am not saying that you have an obligation to pay more than you want to. You can walk away from any deal YOU THINK is unfair. Make your best deal. Find the guy that will sell you the boat at the cheapest price and give you the service you want/need. But spare us any definition of "fair" profit - there is no such thing - Especially on luxury items like boats. "Gould 0738" wrote in message ... I don't mind paying anyone in business a fair profit but I would like the truth - does any one know how much profit are in these boats? Konnie Not enough. My suggestion: Forget all about trying to buy a boat like an automobile. Don't worry about whether the dealer is making $1, $100, $1000, or $10000. Shop around enough to get the *best price* (all factors considered) that will lift the minimal number of dollars from your wallet and then just simply enjoy the boat. Why be peeved because the gross profit might have been more than you (surely missing some important factors in the equation) considered "fair"? The consumers objective is to find the lowest price, not the smallest profit. :-) Good luck. Hope you enjoy your boat. |
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