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#11
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NEW Boat Profit Margins
"Konnie" wrote in message ... My mate and I are considering purchasing a 22' or 23' Chaparral runabout. I was just on a business trip on the east coast and priced the SSi220 and it was $5,000 less than in Arizona where we live. So I get back home and the local dealer tell me the profit margin on the boat is only 20% and he has discounted 15% and can't go any lower. I don't mind paying anyone in business a fair profit but I would like the truth - does any one know how much profit are in these boats? Konnie Sun Country Marine? If so, proceed with caution, and don't expect any deals. They are not known for aggressive pricing, and their service department is widely recognized as one of the worst in AZ. Never heard a positive comment from anybody who's had to deal with their service department. I know several people who own Chaparrals and Formulas, and they all have negative things to say regarding Sun Country's service department. If you're stuck on Chapparral (nothing wrong with that) then I wouldn't hesitate to shop out of town. On the other hand, you may want to consider other manufacturers, which would bring other local dealers into the mix. RG |
#12
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NEW Boat Profit Margins
I think you should do as much research as possible on your new boat,
research price, boat and motor. Squeeze the dealer as much as possible, this will in turn force him to squeeze the supply chain ahead of him. I am sure there are 25% margins available to be worked on, I do not think a 5% margin is unreasonable. There will be warranty work that they will receive remuneration from the manufacture and there will be extras and more value the dealer can add to the sale. They will make money from you, but for the big purchase, squeeze that down as much as you can. When they start talking manufacture suggested retail prices, then say they will give you 10 off or an extra 5%, you offer to buy the boat for 45% off the manufacture suggested retail price, they will still make money. "RG" wrote in message news:seIDb.11708$J77.9274@fed1read07... "Konnie" wrote in message ... My mate and I are considering purchasing a 22' or 23' Chaparral runabout. I was just on a business trip on the east coast and priced the SSi220 and it was $5,000 less than in Arizona where we live. So I get back home and the local dealer tell me the profit margin on the boat is only 20% and he has discounted 15% and can't go any lower. I don't mind paying anyone in business a fair profit but I would like the truth - does any one know how much profit are in these boats? Konnie Sun Country Marine? If so, proceed with caution, and don't expect any deals. They are not known for aggressive pricing, and their service department is widely recognized as one of the worst in AZ. Never heard a positive comment from anybody who's had to deal with their service department. I know several people who own Chaparrals and Formulas, and they all have negative things to say regarding Sun Country's service department. If you're stuck on Chapparral (nothing wrong with that) then I wouldn't hesitate to shop out of town. On the other hand, you may want to consider other manufacturers, which would bring other local dealers into the mix. RG |
#13
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NEW Boat Profit Margins
Gene Kearns wrote:
On Tue, 16 Dec 2003 16:06:31 GMT, "Clams Canino" wrote: Oh yes..... It *should be* simple. But there's so many little sytems interacting, that rigging out a new boat can be "challanging". I did my own this year and had a few "teething problems" and Cod knows I was motivated to get everything right the *1st* time. Bolting the engine on is the easy part, you have to get the throttle / shifter, ignition harness, gauages and harness, and charging system all "intigrated" to the boats pre-rigged electrics. I still need to screw with the "hot-horn" sender to be at 100% perfect. My local dealership has "kids" doing a lot of the setup stuff. Now, I know what *I* went through and I'm kind of a savvant when it comes to this automotive crap, I can just imagine what a kid with a manual goes through. Zero defect my ass, expect teething problems and allow time to sort them out. Point is, you aren't a dealership. If this was your 25th install of that type of motor on that type of hull, do you think you'd have any fewer problems? The dealership that prepped our Parker did a fabulous job rigging our accessories. The boat came "pre-rigged" for Yamaha, and the engine was already installed, so the dealer concentrated on my bags and boxes of goodies and on adjusting our trailer. Rigging can be an art form if done properly. -- Email sent to is never read. |
#14
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NEW Boat Profit Margins
Tuuk wrote:
I think you should do as much research as possible on your new boat, research price, boat and motor. Squeeze the dealer as much as possible, this will in turn force him to squeeze the supply chain ahead of him. I am sure there are 25% margins available to be worked on, I do not think a 5% margin is unreasonable. There will be warranty work that they will receive remuneration from the manufacture and there will be extras and more value the dealer can add to the sale. They will make money from you, but for the big purchase, squeeze that down as much as you can. When they start talking manufacture suggested retail prices, then say they will give you 10 off or an extra 5%, you offer to buy the boat for 45% off the manufacture suggested retail price, they will still make money. Is this the price you have to pay to foch some dumb broad from down under? You haven't a clue, Tuuk, on this or anything else. -- Email sent to is never read. |
#15
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NEW Boat Profit Margins
" Tuuk" wrote in message ...
Be very careful what the dealers tell you. I can only speak from experience from the dealers in my area. I wouldn't trust any of them. They are salesmen and will maximize their profits. Find the boat you like, model number, engine and all that comes with it including the covers, life jackets, paddles, trailer etc etc. Call all the other dealers, get a quote on exact same deal. Go online and email all the dealers. Let them know you are quoting from here to Moscow and the hungry one will give you a price, then take that price to your nearest dealer, ask them to beat it by 10%. They will cry a bit, but will realize they will deliver it, service it, and let them have the honor of selling you your boat. But stand behind your guns, they will say this and that and cry broke as they drive off their property in their Cadillac, but just stand behind your gun. I am guessing the profit margins on a boat are around 20% if not a little more. I think a fair profit margin would be 3 to 5%. Don't forget by you buying a boat, the end user, there will be a long line in the supply chain of that boat that have a lot of hungry hands out. If you squeeze the dealer, he squeezes his agent, who squeezes the next guy who squeezes on your behalf the manufacture. Those manufactured suggested retail prices are just that, suggested and there are a lot of suckers who pay full pop. They make enough margins, your right. For Christ's sake. Just make your best deal. You are displaying the same ingnorance that I hear, even from some people that work for me, over what profit is. Seem to think that anything over what the dealer pays is "profit". That's my favorite line about mark-ups being *PURE*PROFIT* No. It's margin. We refer to it where I work as operating margin. I would be out of business in a heartbeat if I only had a 3%-5% operating margin on what I sell. You think the difference between what the dealer pays and what he sells for is just going into his swiss bank acount? So what if the guy if the guy drives a Caddilac? Doesn't a boat dealer (even a boat salesman) have a right to make a good living - just like you? "Hey! You could give me a better deal on this boat if you were driving a Yugo. I'll take my business elsewhere!" I am not saying that you have an obligation to pay more than you want to. You can walk away from any deal YOU THINK is unfair. Make your best deal. Find the guy that will sell you the boat at the cheapest price and give you the service you want/need. But spare us any definition of "fair" profit - there is no such thing - Especially on luxury items like boats. "Gould 0738" wrote in message ... I don't mind paying anyone in business a fair profit but I would like the truth - does any one know how much profit are in these boats? Konnie Not enough. My suggestion: Forget all about trying to buy a boat like an automobile. Don't worry about whether the dealer is making $1, $100, $1000, or $10000. Shop around enough to get the *best price* (all factors considered) that will lift the minimal number of dollars from your wallet and then just simply enjoy the boat. Why be peeved because the gross profit might have been more than you (surely missing some important factors in the equation) considered "fair"? The consumers objective is to find the lowest price, not the smallest profit. :-) Good luck. Hope you enjoy your boat. |
#16
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NEW Boat Profit Margins
Yes there is such a thing as "Fair Profit" , I understand the terms margins,
operating margins, profit margins, etc etc. But it has been known since the beginning of time that once you own a boat, all parts, simply because they are "marine" parts are priced way out of wack. So I do not understand why you defend such a gouging practice. Just because someone can afford a boat, doesn't mean everyone can afford a boat. I understand you targeting that corporate executive who keeps his/her boat down there at the yacht club and calls ahead for the marina guy to have his boat all fueled up and ready for turn key and go. All cleaned up and maintained. Yes, you can rape that person. But for the most part, that is a profit strategy that you boat dealers use overall. I had to once buy a water pump for an old OMC 165hp I/O. Now the marina told me it was 300 dollars because it had a bronze impeller, the automotive dealer told me he could supply me with an exact pump as my sample which was cast iron impeller for 25 dollars with swap. I chose the marina because I am always in salt water. I picked it up at the marina and it had a cast iron impeller, the marina purchased it from the same auto guy I spoke to and turned around and charged me the OMC 300 dollar price. Of course I told him what he could do with the pump, he sent it back to the auto parts guy where I purchased it for 25 dollars, same price he purchased it for, or he probably got a discount, that is fair. You dealers are doing this steady, your margins are high, and due to globalization and internet shopping, your forced to be more efficient and add more value. Now you don't like it so you cry the blues. Hey, if you cannot run your business ethically and profitably then why are you in the business. Go sell flowers or something. But do not badmouth the consumer who doesn't want to be raped by you and know it. "Curtis CCR" wrote in message m... " Tuuk" wrote in message ... Be very careful what the dealers tell you. I can only speak from experience from the dealers in my area. I wouldn't trust any of them. They are salesmen and will maximize their profits. Find the boat you like, model number, engine and all that comes with it including the covers, life jackets, paddles, trailer etc etc. Call all the other dealers, get a quote on exact same deal. Go online and email all the dealers. Let them know you are quoting from here to Moscow and the hungry one will give you a price, then take that price to your nearest dealer, ask them to beat it by 10%. They will cry a bit, but will realize they will deliver it, service it, and let them have the honor of selling you your boat. But stand behind your guns, they will say this and that and cry broke as they drive off their property in their Cadillac, but just stand behind your gun. I am guessing the profit margins on a boat are around 20% if not a little more. I think a fair profit margin would be 3 to 5%. Don't forget by you buying a boat, the end user, there will be a long line in the supply chain of that boat that have a lot of hungry hands out. If you squeeze the dealer, he squeezes his agent, who squeezes the next guy who squeezes on your behalf the manufacture. Those manufactured suggested retail prices are just that, suggested and there are a lot of suckers who pay full pop. They make enough margins, your right. For Christ's sake. Just make your best deal. You are displaying the same ingnorance that I hear, even from some people that work for me, over what profit is. Seem to think that anything over what the dealer pays is "profit". That's my favorite line about mark-ups being *PURE*PROFIT* No. It's margin. We refer to it where I work as operating margin. I would be out of business in a heartbeat if I only had a 3%-5% operating margin on what I sell. You think the difference between what the dealer pays and what he sells for is just going into his swiss bank acount? So what if the guy if the guy drives a Caddilac? Doesn't a boat dealer (even a boat salesman) have a right to make a good living - just like you? "Hey! You could give me a better deal on this boat if you were driving a Yugo. I'll take my business elsewhere!" I am not saying that you have an obligation to pay more than you want to. You can walk away from any deal YOU THINK is unfair. Make your best deal. Find the guy that will sell you the boat at the cheapest price and give you the service you want/need. But spare us any definition of "fair" profit - there is no such thing - Especially on luxury items like boats. "Gould 0738" wrote in message ... I don't mind paying anyone in business a fair profit but I would like the truth - does any one know how much profit are in these boats? Konnie Not enough. My suggestion: Forget all about trying to buy a boat like an automobile. Don't worry about whether the dealer is making $1, $100, $1000, or $10000. Shop around enough to get the *best price* (all factors considered) that will lift the minimal number of dollars from your wallet and then just simply enjoy the boat. Why be peeved because the gross profit might have been more than you (surely missing some important factors in the equation) considered "fair"? The consumers objective is to find the lowest price, not the smallest profit. :-) Good luck. Hope you enjoy your boat. |
#17
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NEW Boat Profit Margins
Come on, you dont think those dealers have heavy margins? That is the
"marine" industry. Go price your spark plugs at the marina, the price the exact same ones at Boat U.S. or an auto parts place. That difference is called "margins". Hey, if you are that big corporate executive who can afford to have the marina and boat club look after your yacht so all you do is go there, turn key and go, then that is your prerogative. Not me, I am not as wealthy as you, nor as magnanimous. You can give your money away as you wish. I think the term here is "fair" profit. You know you have to go to the dealer for some parts or some warranty. This you are forced to do, through distributor or dealer protection set ups. You think they have low margins for this? This is perfect opportunity for high margins. Captive market. Just because it is a "marine" market, doesn't mean that everyone in the "marine" hobby or lifestyle can afford what comes along with it. So the original poster, who recognized this is totally right for questioning the profit margins he may be gouged on. He has every right to squeeze the dealer as much as possible. He also has the right to buy all his parts off shore or off the internet and save 50% or more. If the dealers were not so greedily profit motivated in the first place, the tears would not be here today. Same as the unions and the teachers, but that is another rant. "Gene Kearns" wrote in message ... On Tue, 16 Dec 2003 17:31:51 -0500, " Tuuk" wrote: I think you should do as much research as possible on your new boat, research price, boat and motor. Squeeze the dealer as much as possible, this will in turn force him to squeeze the supply chain ahead of him. I am sure there are 25% margins available to be worked on, I do not think a 5% margin is unreasonable. There will be warranty work that they will receive remuneration from the manufacture and there will be extras and more value the dealer can add to the sale. They will make money from you, but for the big purchase, squeeze that down as much as you can. When they start talking manufacture suggested retail prices, then say they will give you 10 off or an extra 5%, you offer to buy the boat for 45% off the manufacture suggested retail price, they will still make money. 45% off? 45%?? Did you get 45% off of your boat? -- Grady-White Gulfstream, out of Southport, NC. http://myworkshop.idleplay.net/cavern/ Homepage http://www.southharbourvillage.com/directions.asp Where Southport,NC is located. http://www.southharbourvillage.com/autoupdater.htm Real Time Pictures at My Marina http://www.thebayguide.com/rec.boats Rec.boats at Lee Yeaton's Bayguide |
#18
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NEW Boat Profit Margins
"Gene Kearns" wrote in message ... On Thu, 18 Dec 2003 11:41:54 -0500, " Tuuk" wrote: 45% off? 45%?? Did you get 45% off of your boat? I hope he got 45% off when he bought the $2 word "magnanimous" and used it in his previous post. Sheesh. |
#19
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NEW Boat Profit Margins
" Tuuk" wrote in message ...
Yes there is such a thing as "Fair Profit" On a boat? Bull****. The guy is entitled to make as much money as he can by selling a boat. He is under no obligation to sell you a boat at less than his asking price any more than you are under any obliagtion to buy the boat at any price. If the next customer through the door is willing to pay a price the dealer will accept, even if it's 25% percent over cost, then it's fair. I understand the terms margins, operating margins, profit margins, etc etc. Tuuk" wrote in . net..."I am guessing the profit margins on a boat are around 20% if not a little more. I think a fair profit margin would be 3 to 5%..." ....leads me to believe you don't understand at all. A 3% to 5% margin would probably leave a lot of dealers in the red after after expenses are paid. If you can find a dealer with the volume and overhead structure that allows him to sell it to you for 3% over his cost, by all means buy the boat. But don't try to tell me he's making 3% profit on it. Profit is what the business owners get to keep in their pockets as personal enrichment. He'd probably like to keep making his Cadallac payment as much as you want a boat. But it has been known since the beginning of time that once you own a boat, all parts, simply because they are "marine" parts are priced way out of wack. So I do not understand why you defend such a gouging practice. Both of those sentences are untrue. All parts are not more expensive simply because they are "marine" parts. Certain parts cost more for very good reason. They may be specially built for a specific marine application (less likely to corrode, blow up). Other parts may simply be marked up because people will pay it. Many parts are no more expensive. If you don't want to buy the marine part, go to the auto parts store, or hardware store for you items instead of the local marine dealer or chandelry. The other day, I blew a fuse in my car. Maybe 50 cents at an auto parts store. Because I didn't want to drive an additional 20 minute (round trip) to the closet auto parts store I went to the West Marine that's a block from my office and paid $2 for two fuses. Same fuse as the one that blew - nothing special. Probably made by the same company that makes the one at the auto parts store - just repackaged under a marine brand name. I didn't have to pay the higher price - I chose too. Likewise if I needed that same fuse on the boat, I could have purchased it for 50 cents at the auto store (and I have). Just because someone can afford a boat, doesn't mean everyone can afford a boat. And you're not entitle to a boat. So if you can't afford one, don't get one. I understand you targeting that corporate executive who keeps his/her boat down there at the yacht club and calls ahead for the marina guy to have his boat all fueled up and ready for turn key and go. All cleaned up and maintained. Yes, you can rape that person. So a boat price should be based on the size of the buyer's checkbook? I smell another damned political thread startin here. But for the most part, that is a profit strategy that you boat dealers use overall. What the hell makes you think I am boat dealer. My only connection with the boating industry is as a customer. I had to once buy a water pump for an old OMC 165hp I/O. Now the marina told me it was 300 dollars because it had a bronze impeller, the automotive dealer told me he could supply me with an exact pump as my sample which was cast iron impeller for 25 dollars with swap. I chose the marina because I am always in salt water. I picked it up at the marina and it had a cast iron impeller, the marina purchased it from the same auto guy I spoke to and turned around and charged me the OMC 300 dollar price. Of course I told him what he could do with the pump, he sent it back to the auto parts guy where I purchased it for 25 dollars, same price he purchased it for, or he probably got a discount, that is fair. Yeah. That's fair. And if you felt you needed that bronze impellor you were more than welcome to shop around for it. If you decide that the $25 automotive pump was suitable, then you paid the same price whether it was going in a boat or a car. This individual case you described as nothing to do with profit margin. That marina dealer was probably committing fraud. Trying to sell you something that wasn't was he said it was. You dealers are doing this steady, your margins are high, and due to globalization and internet shopping, your forced to be more efficient and add more value. Now you don't like it so you cry the blues. Who's crying? Sound like you are. "My boat parts are soooo expensive.... boooo hoooo." "The boat dealer is driving a nice car. He must be ripping me off. Boooo Hooooo. It's not faaaair!" So go buy your boat on the internet. Hey, if you cannot run your business ethically and profitably then why are you in the business. There is nothing unethical about a business making a profit. Nothing unethical about selling boat at 20% margin. I don't think it's ethical to call someone a rapist just because he won't price his products at a loss or break even. Go sell flowers or something. You'd probably bitch about the raping you took at the flower shop too. But do not badmouth the consumer who doesn't want to be raped by you and know it. You gotta a thing about "rape"? Even using it metaphorically, it isn't rape if you can say "no" and walk away. Never heard of a dealer forcing someone to buy a boat. "Curtis CCR" wrote in message m... " Tuuk" wrote in message ... Be very careful what the dealers tell you. I can only speak from experience from the dealers in my area. I wouldn't trust any of them. They are salesmen and will maximize their profits. Find the boat you like, model number, engine and all that comes with it including the covers, life jackets, paddles, trailer etc etc. Call all the other dealers, get a quote on exact same deal. Go online and email all the dealers. Let them know you are quoting from here to Moscow and the hungry one will give you a price, then take that price to your nearest dealer, ask them to beat it by 10%. They will cry a bit, but will realize they will deliver it, service it, and let them have the honor of selling you your boat. But stand behind your guns, they will say this and that and cry broke as they drive off their property in their Cadillac, but just stand behind your gun. I am guessing the profit margins on a boat are around 20% if not a little more. I think a fair profit margin would be 3 to 5%. Don't forget by you buying a boat, the end user, there will be a long line in the supply chain of that boat that have a lot of hungry hands out. If you squeeze the dealer, he squeezes his agent, who squeezes the next guy who squeezes on your behalf the manufacture. Those manufactured suggested retail prices are just that, suggested and there are a lot of suckers who pay full pop. They make enough margins, your right. For Christ's sake. Just make your best deal. You are displaying the same ingnorance that I hear, even from some people that work for me, over what profit is. Seem to think that anything over what the dealer pays is "profit". That's my favorite line about mark-ups being *PURE*PROFIT* No. It's margin. We refer to it where I work as operating margin. I would be out of business in a heartbeat if I only had a 3%-5% operating margin on what I sell. You think the difference between what the dealer pays and what he sells for is just going into his swiss bank acount? So what if the guy if the guy drives a Caddilac? Doesn't a boat dealer (even a boat salesman) have a right to make a good living - just like you? "Hey! You could give me a better deal on this boat if you were driving a Yugo. I'll take my business elsewhere!" I am not saying that you have an obligation to pay more than you want to. You can walk away from any deal YOU THINK is unfair. Make your best deal. Find the guy that will sell you the boat at the cheapest price and give you the service you want/need. But spare us any definition of "fair" profit - there is no such thing - Especially on luxury items like boats. "Gould 0738" wrote in message ... I don't mind paying anyone in business a fair profit but I would like the truth - does any one know how much profit are in these boats? Konnie Not enough. My suggestion: Forget all about trying to buy a boat like an automobile. Don't worry about whether the dealer is making $1, $100, $1000, or $10000. Shop around enough to get the *best price* (all factors considered) that will lift the minimal number of dollars from your wallet and then just simply enjoy the boat. Why be peeved because the gross profit might have been more than you (surely missing some important factors in the equation) considered "fair"? The consumers objective is to find the lowest price, not the smallest profit. :-) Good luck. Hope you enjoy your boat. |
#20
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NEW Boat Profit Margins
Hmmm.... seems somebody is posting under my "RG" when I didn't send anything
at all. Maybe there is another "RG" and if so, my apologies...I did NOT comment on this thread at all. RichG |
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