Incidentally, a builder like Bryant can buy a copy of our syndicated
report
for a little more than half of the $35,000 mentioned, if they take
advantage
of various discounts available.

These website rankings are high-level; the
detailed, actionable info is reserved for the manufacturers who pay to put
it to work for them.

Those manufacturers who win in each segment also have the option of paying
for the use of the J.D. Power name in their advertising. When you see a
Cobalt, Grady White or Ranger (or Lexus) ad with the J.D. Power name and
trophy, they purchased the right to use it.

And that's how the company makes its money. (At least according to Eric
Sorensen of J.D. Power and Associates)