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Evinrude FICHT beats out Yamaha in JD Powers survey
Cobalt is considered the best runabout in the industry. It is the most
expensive, well built boat in it's class. Why wouldn't it get the number one rating? What is so surprising about that? As I said, you are always spotting black helicopters popping up everywhere you look. "Gould 0738" wrote in message ... Chuck, Flames aside, my question remains unanswered. Realize you have no obligation to defend your position, but IMO if everyone included in the survey pays for the survey all are entitled to a result. If Evinrude, Yamaha, and Mercury ALL pay for a survey there must be a ranking at the end of the survey. In this case Evinrude wins, no? If the above is true, how do you explain your premise? Under the scenario you described no one would fail to be first, no? I suspect you may have reached an incorrect conclusion on this issue, senor. Comment? Butch Powers surveys for a couple of different objectives. First, if you sign up with JD Powers to survey your recently delivered customers (or more likely, the manufacturer will do so), you will get a report reflecting what the surveys of your specific customers said. And you will pay. And nobody else will know what your customers said. For this kind of statistic to be meaningful to a business, one has to know how the numbers compare to the competition, but the comparison numbers that are furnished for comparison are typically expressed as an aggregate......(or they were 10-15 years ago when I used to get the reports of customer surveys) Second, you can contract with JD Powers to conduct a "survey" showing how your trademark compares to others in the industry as far as customer satisfaction and perception of quality goes. Only the contracting company will pay for such a survey. Any guesses how the results will turn out? In any survey, you can control the answers you will get by the way you ask the questions. Again, look at that Cobalt boat survey. Very typical. |