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On 8/3/2013 7:12 AM, F.O.A.D. wrote:
On 8/2/13 10:04 PM, wrote: On Fri, 02 Aug 2013 19:50:13 -0400, "F.O.A.D." wrote: On 8/2/13 7:17 PM, wrote: Did you believe your ads were going to coax someone into buying your product who might not have if they didn't see the ad? That was the point. That was your point. Mine was that we didn't sell harmful crap such as cigs, boozes, unhealthy food. Nobody said you personally. Perhaps you didn't sell those products because you had a moral problem or maybe they just never made you the right offer. It still does not change my original statement that advertising and lawyers are not doing us any good. They simply raise the price of everything. For common items, advertising increases the volume sold and in the good old days, that meant lower prices. These are the days of the perpetual corporate rip-off, so who really knows. The several agencies I worked for had some standards against what the owners believed were harmful products, although one of them was interested in representing a winery. I still remember the "research" I did for a car dealer who didn't want to pay for research on which local radio stations to include in the ad buys. I got him to have his service writers turn on the car radios of customers bringing their cars in and note the stations to which the devices were tuned. That was a fun account, a successful dealership that had two locations and handled Mercedes and...gulp...FIAT. He certainly got what he paid for. |
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