Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

62 Companies Refusing to Advertise with Beck Cost Fox

Nearly $600k Per Week



OAKLAND, Calif. — The advertising boycott of Glenn Beck has cost the
controversial host over half of his estimated advertising revenue since
it was launched by ColorOfChange.org a month ago. This according to data
analyzed from industry sources.



Estimated advertising revenue [the total amount of advertising money
being spent during a block of commercial time for a program] was
collected on a week-by-week basis for a period of two months. According
to the data collected, the amount of money spent by national advertisers
on Beck’s program per week was at its highest at approximately
$1,060,000, for the week ending August 2, 2009. ColorOfChange.org
launched their campaign at the end of that week and since then, 62
advertisers have distanced themselves from Beck. Data collected for the
week ending September 6, 2009 shows Beck’s estimated ad revenue at
$492,000, equal to a loss of $568,000.


“Fox News Channel has consistently claimed they haven’t lost revenue as
advertisers abandon Glenn Beck, but the numbers prove otherwise,” said
James Rucker, Executive Director of ColorOfChange.org. “Fox News Channel
has a limited amount of ad positions. If 62 companies refuse to run ads
on two of their 24 hours of programming, they are losing inventory. No
matter how high Beck’s ratings have been lately, advertisers still see
Beck as toxic and don't want him associated with their brands. There is
no way that Fox News Channel is making the money they should be making
with Glenn Beck.”



ColorOfChange.org launched its campaign against Beck last month after
the Fox News Channel host called President Obama a “racist” who “has a
deep-seated hatred for white people” during an appearance on Fox &
Friends, remarks that they say indicates a pattern of race-baiting and
fear-mongering on Beck's part. ColorOfChange.org called on its members
to sign a petition urging companies who advertise on Glenn Beck to cut
off their advertising support of his work. To date, over 180,000 people
have signed the petition and 62 companies have pledged to not run any
additional advertisements during Glenn Beck’s show.



Speaking about the current roster of advertisers on Beck's show, Rucker
said, “It’s clear that we are making an impact at Fox News Channel –
data that we have for last week shows that Beck’s top three advertisers
were Beachbody (creator of P90X Exercise Equipment), Egg Genie and
Telebrands (creator of Jupiter Jack).”


The following is a list of the companies who have distanced themselves
from Glenn Beck: Aegon, Ashley Furniture, Airware Inc. (makers of Brez
anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of
GMAC Financial Services), Ancestry.com, Applebee’s, AT&T, Bank of
America, Best Buy, Binder & Binder, Blaine Labs Inc., Broadview
Security, Campbell Soup Company, Capital One, ConAgra, Clorox, CVS, The
Dannon Company, DirecTv, Discover, Ditech, The Elations Company,
Experian (creator of FreeCreditReport.com), Farmers Insurance Group,
GEICO, General Mills, HSBC, Humana, ICAN Benefit Group Insurance,
Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner) Johnson &
Johnson (makers of Tylenol), Jordan McKenna Debt Counseling Network,
Kraft, Lawyers.com, Lowe’s, Luxottica Retail (retail parent of
LensCrafters and Pearle Vision), Men’s Wearhouse, Mercedes-Benz,
NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack,
Re-Bath, Regions Financial Corporation, Roche, Sam (Store and Move), SC
Johnson, Sanofi-Aventis, Sargento, Simplex Healthcare (creator of the
Diabetes Care Club), Sprint, State Farm Insurance, Traveler’s Insurance,
Travelocity, United States Postal Service, The UPS Store, Verizon
Wireless, Vonage, Wal-Mart and Wyeth Consumer Healthcare.



With more than 600,000 members, ColorOfChange.org is the largest
African-American online political organization in the country.



--
Birther-Deather-Tenther-Teabagger:
Idiots All

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

Oh, think nothing of it, Harry.

When somebody pulles their advertising, somebody else takes their
place. Besides, if you want to really hurt Fox, you pull the plug on
your cable or satilite dish and cut them off. after all, your
subscription pays a lot for the programming wether you think so or
not.

GMC pulled their advertising. That's great. Bully for them. Beck is
still widly popular and his audience is still growing. So when you're
needing business. ...pull l your ads. ...That's sensable, especially
when your corporation is floundering.


And it's interesting, that Beck's audience is growing Not only on Fox,
but radio time, and possibly passing up Limbaugh, but I cant verify
that.

So the way I see it, those who pull their ads are just giving up on a
prime marketing oppertunity, and I may be wrong but it could be their
loss. Not beck's nor Fox, but theirs and theirs alone.

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

Tim wrote:
Oh, think nothing of it, Harry.

When somebody pulles their advertising, somebody else takes their
place. Besides, if you want to really hurt Fox, you pull the plug on
your cable or satilite dish and cut them off. after all, your
subscription pays a lot for the programming wether you think so or
not.

GMC pulled their advertising. That's great. Bully for them. Beck is
still widly popular and his audience is still growing. So when you're
needing business. ...pull l your ads. ...That's sensable, especially
when your corporation is floundering.


And it's interesting, that Beck's audience is growing Not only on Fox,
but radio time, and possibly passing up Limbaugh, but I cant verify
that.

So the way I see it, those who pull their ads are just giving up on a
prime marketing oppertunity, and I may be wrong but it could be their
loss. Not beck's nor Fox, but theirs and theirs alone.



Some advertisers have standards. Others run advertising fearmongering
shows like Beck's.

The fact that Beck has a large audience of retards does not matter.
McDonald's sells the most hamburgers, but they are still crappy hamburgers.

I hope you don't listen to Beck. You present as a Christian with a
conscience. Beck's best boys are trash like herring.


--
Birther-Deather-Tenther-Teabagger:
Idiots All

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

Tim wrote:
Oh, think nothing of it, Harry.

When somebody pulles their advertising, somebody else takes their
place. Besides, if you want to really hurt Fox, you pull the plug on
your cable or satilite dish and cut them off. after all, your
subscription pays a lot for the programming wether you think so or
not.

GMC pulled their advertising. That's great. Bully for them. Beck is
still widly popular and his audience is still growing. So when you're
needing business. ...pull l your ads. ...That's sensable, especially
when your corporation is floundering.


And it's interesting, that Beck's audience is growing Not only on Fox,
but radio time, and possibly passing up Limbaugh, but I cant verify
that.

So the way I see it, those who pull their ads are just giving up on a
prime marketing oppertunity, and I may be wrong but it could be their
loss. Not beck's nor Fox, but theirs and theirs alone.

If I sell widgets why do I care if Glen Beck's audience, Rush Limbaugh's
audience or Rachel Maddow's audience buys them. I want everyone to buy
widgets.

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

BAR wrote:
Tim wrote:
Oh, think nothing of it, Harry.

When somebody pulles their advertising, somebody else takes their
place. Besides, if you want to really hurt Fox, you pull the plug on
your cable or satilite dish and cut them off. after all, your
subscription pays a lot for the programming wether you think so or
not.

GMC pulled their advertising. That's great. Bully for them. Beck is
still widly popular and his audience is still growing. So when you're
needing business. ...pull l your ads. ...That's sensable, especially
when your corporation is floundering.


And it's interesting, that Beck's audience is growing Not only on Fox,
but radio time, and possibly passing up Limbaugh, but I cant verify
that.

So the way I see it, those who pull their ads are just giving up on a
prime marketing oppertunity, and I may be wrong but it could be their
loss. Not beck's nor Fox, but theirs and theirs alone.

If I sell widgets why do I care if Glen Beck's audience, Rush Limbaugh's
audience or Rachel Maddow's audience buys them. I want everyone to buy
widgets.



That's because you are a soul-less sell-out to corporate America.

--
Birther-Deather-Tenther-Teabagger:
Idiots All

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

On Mon, 14 Sep 2009 20:24:56 -0400, BAR wrote:

Tim wrote:
Oh, think nothing of it, Harry.

When somebody pulles their advertising, somebody else takes their
place. Besides, if you want to really hurt Fox, you pull the plug on
your cable or satilite dish and cut them off. after all, your
subscription pays a lot for the programming wether you think so or
not.

GMC pulled their advertising. That's great. Bully for them. Beck is
still widly popular and his audience is still growing. So when you're
needing business. ...pull l your ads. ...That's sensable, especially
when your corporation is floundering.


And it's interesting, that Beck's audience is growing Not only on Fox,
but radio time, and possibly passing up Limbaugh, but I cant verify
that.

So the way I see it, those who pull their ads are just giving up on a
prime marketing oppertunity, and I may be wrong but it could be their
loss. Not beck's nor Fox, but theirs and theirs alone.

If I sell widgets why do I care if Glen Beck's audience, Rush Limbaugh's
audience or Rachel Maddow's audience buys them. I want everyone to buy
widgets.


You don't happen to carry a #5 widget, do you? I need one for my
thingamajigger.

--
Posted via NewsDemon.com - Premium Uncensored Newsgroup Service
-------http://www.NewsDemon.com------
Unlimited Access, Anonymous Accounts, Uncensored Broadband Access

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

In article ,
says...

Tim wrote:
Oh, think nothing of it, Harry.

When somebody pulles their advertising, somebody else takes their
place. Besides, if you want to really hurt Fox, you pull the plug on
your cable or satilite dish and cut them off. after all, your
subscription pays a lot for the programming wether you think so or
not.

GMC pulled their advertising. That's great. Bully for them. Beck is
still widly popular and his audience is still growing. So when you're
needing business. ...pull l your ads. ...That's sensable, especially
when your corporation is floundering.


And it's interesting, that Beck's audience is growing Not only on Fox,
but radio time, and possibly passing up Limbaugh, but I cant verify
that.

So the way I see it, those who pull their ads are just giving up on a
prime marketing oppertunity, and I may be wrong but it could be their
loss. Not beck's nor Fox, but theirs and theirs alone.

If I sell widgets why do I care if Glen Beck's audience, Rush Limbaugh's
audience or Rachel Maddow's audience buys them. I want everyone to buy
widgets.

It's political payback for the billions of dollars in bailouts and
porkulous money, past or future...

--
Wafa free since 2009

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

On Mon, 14 Sep 2009 20:20:24 -0400, H the K
wrote:

Tim wrote:
Oh, think nothing of it, Harry.

When somebody pulles their advertising, somebody else takes their
place. Besides, if you want to really hurt Fox, you pull the plug on
your cable or satilite dish and cut them off. after all, your
subscription pays a lot for the programming wether you think so or
not.

GMC pulled their advertising. That's great. Bully for them. Beck is
still widly popular and his audience is still growing. So when you're
needing business. ...pull l your ads. ...That's sensable, especially
when your corporation is floundering.


And it's interesting, that Beck's audience is growing Not only on Fox,
but radio time, and possibly passing up Limbaugh, but I cant verify
that.

So the way I see it, those who pull their ads are just giving up on a
prime marketing oppertunity, and I may be wrong but it could be their
loss. Not beck's nor Fox, but theirs and theirs alone.



Some advertisers have standards. Others run advertising fearmongering
shows like Beck's.

The fact that Beck has a large audience of retards does not matter.
McDonald's sells the most hamburgers, but they are still crappy hamburgers.

I hope you don't listen to Beck. You present as a Christian with a
conscience. Beck's best boys are trash like herring.

Isn't Beck a man of faith? That has been my understanding.

--
Posted via NewsDemon.com - Premium Uncensored Newsgroup Service
-------http://www.NewsDemon.com------
Unlimited Access, Anonymous Accounts, Uncensored Broadband Access

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

Gene wrote:
On Mon, 14 Sep 2009 20:24:56 -0400, BAR wrote:

If I sell widgets why do I care if Glen Beck's audience, Rush Limbaugh's
audience or Rachel Maddow's audience buys them. I want everyone to buy
widgets.

Then, my advice to you is not to associate politics or religion with
the marketing of your widgets..... whether it is Beck or Maddow (or
both) you are going to **** somebody off and they will try to punish
you with a boycott.....

.... hell, we can't even discuss boating anymore because somebody----
anybody got elected to the White House...

How could you discuss boats with half the righties in here? They're
boatless.


--
Birther-Deather-Tenther-Teabagger:
Idiots All

Ad Boycott Costs Glenn Beck Over 50% of Ad Dollars
 

On Sep 14, 3:51*pm, H the K wrote:
62 Companies Refusing to Advertise with Beck Cost Fox

Nearly $600k Per Week

OAKLAND, Calif. — The advertising boycott of Glenn Beck has cost the
controversial host over half of his estimated advertising revenue since
it was launched by ColorOfChange.org a month ago. This according to data
analyzed from industry sources.

Estimated advertising revenue [the total amount of advertising money
being spent during a block of commercial time for a program] was
collected on a week-by-week basis for a period of two months. According
to the data collected, the amount of money spent by national advertisers
on Beck’s program per week was at its highest at approximately
$1,060,000, for the week ending August 2, 2009. *ColorOfChange.org
launched their campaign at the end of that week and since then, 62
advertisers have distanced themselves from Beck. Data collected for the
week ending September 6, 2009 shows Beck’s estimated ad revenue at
$492,000, equal to a loss of $568,000.

“Fox News Channel has consistently claimed they haven’t lost revenue as
advertisers abandon Glenn Beck, but the numbers prove otherwise,” said
James Rucker, Executive Director of ColorOfChange.org. “Fox News Channel
has a limited amount of ad positions. If 62 companies refuse to run ads
on two of their 24 hours of programming, they are losing inventory. No
matter how high Beck’s ratings have been lately, advertisers still see
Beck as toxic and don't want him associated with their brands. There is
no way that Fox News Channel is making the money they should be making
with Glenn Beck.”

ColorOfChange.org launched its campaign against Beck last month after
the Fox News Channel host called President Obama a “racist” who “has a
deep-seated hatred for white people” during an appearance on Fox &
Friends, remarks that they say indicates a pattern of race-baiting and
fear-mongering on Beck's part. *ColorOfChange.org called on its members
to sign a petition urging companies who advertise on Glenn Beck to cut
off their advertising support of his work. To date, over 180,000 people
have signed the petition and 62 companies have pledged to not run any
additional advertisements during Glenn Beck’s show.

Speaking about the current roster of advertisers on Beck's show, Rucker
said, “It’s clear that we are making an impact at Fox News Channel –
data that we have for last week shows that Beck’s top three advertisers
were Beachbody (creator of P90X Exercise Equipment), Egg Genie and
Telebrands (creator of Jupiter Jack).”

The following is a list of the companies who have distanced themselves
from Glenn Beck: Aegon, Ashley Furniture, Airware Inc. (makers of Brez
anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of
GMAC Financial Services), Ancestry.com, Applebee’s, AT&T, Bank of
America, Best Buy, Binder & Binder, Blaine Labs Inc., Broadview
Security, Campbell Soup Company, Capital One, ConAgra, Clorox, CVS, The
Dannon Company, DirecTv, Discover, Ditech, The Elations Company,
Experian (creator of FreeCreditReport.com), Farmers Insurance Group,
GEICO, General Mills, HSBC, Humana, ICAN Benefit Group Insurance,
Infiniti, Jelmar (manufacturer of CLR All-Purpose Cleaner) Johnson &
Johnson (makers of Tylenol), Jordan McKenna Debt Counseling Network,
Kraft, Lawyers.com, Lowe’s, Luxottica Retail (retail parent of
LensCrafters and Pearle Vision), Men’s Wearhouse, Mercedes-Benz,
NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack,
Re-Bath, Regions Financial Corporation, Roche, Sam (Store and Move), SC
Johnson, Sanofi-Aventis, Sargento, Simplex Healthcare (creator of the
Diabetes Care Club), Sprint, State Farm Insurance, Traveler’s Insurance,
Travelocity, United States Postal Service, The UPS Store, Verizon
Wireless, Vonage, Wal-Mart and Wyeth Consumer Healthcare.

With more than 600,000 members, ColorOfChange.org is the largest
African-American online political organization in the country.

--
Birther-Deather-Tenther-Teabagger:
Idiots All

Be careful what you read, Harry.

"The Oakland, Calif.-based group, Color of Change spearheaded the
boycott of the show (which, by the way, has an audience of over 2
million viewers) to protest Beck’s remark last month that he believes
President Obama is “a racist.”

The group says that so far 36 companies including Ancestry.com,
Walmart Stores, Berkshire Hathaway's Geico and Men's Wearhouse have
said they won’t advertise on Beck’s show. "

OK, so far so good.

Now here's what's sort of counteractive with your above list:

"Some companies, however, never advertised on the show and others such
as Procter & Gamble and S.C. Johnson recently said they had never
meant to advertise and their ads were placed there by mistake....But
most interestingly, Clorox Co. has said it is pulling its ad dollars
out of all politically oriented talk programs. ..."


So, i suppose if you are pulling your ad's from ALL pol. talk, you can
be listed as pulling away from Beck or Fox, right?

Not only that, but if you never put any ads on political talk, that
means you're pulling your ads from Beck or Fox, right? Even if you
didn't have any ads to pull?


most interesting.