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It's good news week!
"Dave" wrote in message ... People don't seem to realize that today's dominant business model is the media model, and that model applies in spades to associations. Services, discounts, etc. provided to members are not the product being sold. They're the cost of goods--the bait to develop the real product, their membership roles. These organizations are in the business of selling advertisers and others access to their "members." To the extent that the professional managers' objectives correspond at all with those of the members it's purely coincidental. You got that right. |
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