The expression implys what it says.

You take away, and you tell them.

After establishing value and a deal is smoldering but not closing you "
Takeaway"

Hi Co #1, this is not happening fast enough. Co number 2 is moving
fast...you should just forget it.

You are instilling a sence or loss. It's a risky move but I've learned
over the years 2 imporant lessons about closing deals.

1. You can not kill a good deal
2. Time kills all deals

Joe