Ive been kicking your question around for a week and can't seem to
find any answer.

The problem is I'm uncomfortable with the phrase "the purpose of my
life". My purpose in
life, in broad general terms, has changed several times in my lifetime.
My purpose in a detailed, immediate way changes from day too day and
moment to moment.

I have had a purpose in life to Captain boats and learn as much as I
could.

I had a purpose in life to woo and marry my current wife ....which was
quite all-consuming at the time.

My purpose now is to work hard enough to acheive an enjoyable
cruising retirement.

Sometimes my purposes turn out to be impossible to achieve.

I don't feel there is a purpose to my life...... or for my life other
then the
purposes I've given it.

It is true that other people have had expectations of me, things they
wanted from me or things they wanted me to do, like my current client,
past dispachers, ect........

But their expectations are not considered by me to be a purpose of my
life.


I can't think of any set of actions which I feel is required of me in
order
that I can say "my purpose is fulfilled."

Who would define such a set?

I am free. Free of the burden of other's purposes for me, free to set
my own purposes.

And I do.

Joe

Joe,
Thanks for thinking about it. How about your purpose is to simply make
yourself happy?

Try that one.

Amen and bless you!

"Joe" wrote in message
oups.com...
Ive been kicking your question around for a week and can't seem to
find any answer.

The problem is I'm uncomfortable with the phrase "the purpose of my
life". My purpose in
life, in broad general terms, has changed several times in my lifetime.
My purpose in a detailed, immediate way changes from day too day and
moment to moment.

I have had a purpose in life to Captain boats and learn as much as I
could.

I had a purpose in life to woo and marry my current wife ....which was
quite all-consuming at the time.

My purpose now is to work hard enough to acheive an enjoyable
cruising retirement.

Sometimes my purposes turn out to be impossible to achieve.

I don't feel there is a purpose to my life...... or for my life other
then the
purposes I've given it.

It is true that other people have had expectations of me, things they
wanted from me or things they wanted me to do, like my current client,
past dispachers, ect........

But their expectations are not considered by me to be a purpose of my
life.


I can't think of any set of actions which I feel is required of me in
order
that I can say "my purpose is fulfilled."

Who would define such a set?

I am free. Free of the burden of other's purposes for me, free to set
my own purposes.

And I do.

Joe

Making others happy would do that.
I'm pretty happy as it is. And feel blessed.

Something make you think I'm not happy Reverand Crantz?

Joe

Not at all.

It's pretty simple isn't it?

Amen!

"Joe" wrote in message
ups.com...
Making others happy would do that.
I'm pretty happy as it is. And feel blessed.

Something make you think I'm not happy Reverand Crantz?

Joe

Oh Cripes!!... ... I think I got the bends!

CM

"Joe" wrote in message
oups.com...
Ive been kicking your question around for a week and can't seem to
find any answer.

The problem is I'm uncomfortable with the phrase "the purpose of my
life". My purpose in
life, in broad general terms, has changed several times in my lifetime.
My purpose in a detailed, immediate way changes from day too day and
moment to moment.

I have had a purpose in life to Captain boats and learn as much as I
could.

I had a purpose in life to woo and marry my current wife ....which was
quite all-consuming at the time.

My purpose now is to work hard enough to acheive an enjoyable
cruising retirement.

Sometimes my purposes turn out to be impossible to achieve.

I don't feel there is a purpose to my life...... or for my life other
then the
purposes I've given it.

It is true that other people have had expectations of me, things they
wanted from me or things they wanted me to do, like my current client,
past dispachers, ect........

But their expectations are not considered by me to be a purpose of my
life.


I can't think of any set of actions which I feel is required of me in
order
that I can say "my purpose is fulfilled."

Who would define such a set?

I am free. Free of the burden of other's purposes for me, free to set
my own purposes.

And I do.

Joe

I think your a miserable S.O.B..... but I always considered that a
redeeming quality in a sailor!!
:-)

CM


"Joe" wrote in message
ups.com...
Making others happy would do that.
I'm pretty happy as it is. And feel blessed.

Something make you think I'm not happy Reverand Crantz?

Joe

Gay-Coded Subaru Ads Return to Mainstream

By Michael Wilke

When a gay-targeted campaign from Subaru using light-hearted license plates
began appearing in general outdoor advertising, the news media raced to
understand the plates' seemingly "coded" messages, including "XENA-LVR,"
"P-TOWN" and "CAMP OUT."

While few at Subaru thought of their campaign as secret coding, the idea has
now caught on with a more deliberate, tongue-in-cheek reprise. The veteran
LGBT marketer introduces a new effort this month that offers a play on
classic movie lines.

Taking a cue from Norma Desmond and "Sunset Boulevard," one new ad carries
the headline, "I'm ready for my closeup" -- accompanied by a close view of
the hood of a Subaru WRX. A forthcoming example references Faye Dunaway in
"Mommy Dearest," with the line, "Put a window where it ought to be," meaning
a sunroof.

"The gay community has a sense of ownership of literature and films,"
explains John Nash, who has been the creative director for Subaru's gay ads
since the beginning, first for the defunct Mulryan/Nash Advertising, and now
for Moon City Productions. "We thought that it would be fun to casually and
thoughtfully align movie lines with the cars."

The campaign will run in gay titles as well as Movieline magazine, which
reaches over 500,000 readers and brings the gay-targeted ads back into
mainstream media. Subaru is also sponsoring postcard racks and medium-sized
gay film festivals in Austin, Provincetown, Seattle and Washington DC.

While companies regularly run mainstream ads in gay media, they rarely run
gay-targeted ads in the mainstream, since the expense is greater and there
is risk of turning off other consumers. Little research exists on how
general audiences respond to gay-targeted messages.

Playful Coding Appreciated By Consumers, and Accepted by Subaru

"Each year we've done this, we've learned more about our target audience,"
says Nash. "We've found that playful coding is really, really appreciated by
our consumers, they like deciphering it."

Although Movieline is a general magazine, its demographics do not entirely
stray from gay readers. Nash says that half of the readership is single and
42% are male. "You can assume we're speaking to consumers that matter," he
adds, with his own bit of coding.

The whole coding concept began quite incidentally. Subaru's first campaign
in 1995 used images of wholesome looking men and women, but consumer
research found that people didn't relate to those pictured. The car marker
shifted gears to just showing the vehicles that emphasized the individuality
of its consumers through vanity license plates -- which was then perceived
as "secret coding" that straight audiences didn't get.

The company wasn't exactly comfortable with the inadvertent intrigue at the
coding concept at first, but are now lightheartedly embracing it. Nash
explains, "They've taken a collective sigh and asked, 'What's the worst that
can happen with this?' They are now having fun with this."

Subaru has eased into the LGBT market over the years. The company's interest
began when research revealed a large lesbian following, followed by ads in
1995, then a partnership with the gay affinity card part owned by tennis
champion Martina Navratilova, the Rainbow Card. Subaru later invited
Navratilova to appear in a TV campaign, her first major sponsorship deal
since coming out in the 1980s.

The license plate campaign appeared in 1999 and was followed by similar word
play effort, with slogans such as "Get out. And stay out." , "Entirely
comfortable with its orientation." and "Bobsprit owns one."

While Subaru was not the first auto company to reach out to gays (it shortly
followed Saab's November 1994 debut), the brand remains to this day the only
one to create gay-targeted ads. Says Tim Bennett, Subaru's director of
marketing programs in Cherry Hill, NJ, "Every company markets to gays and
lesbians, we just admit it."


"Capt.Mooron" wrote in message
news:4g3lf.140248$S4.132554@edtnps84...
I think your a miserable S.O.B..... but I always considered that a
redeeming quality in a sailor!!
:-)

CM


"Joe" wrote in message
ups.com...
Making others happy would do that.
I'm pretty happy as it is. And feel blessed.

Something make you think I'm not happy Reverand Crantz?

Joe

Gay-Coded Subaru Ads Return to Mainstream


Hey, this should have gotten it's own thread! But seriously, Subaru did
not invent this. VW pioneered it many years ago along with Audi and no
all car companies are trying it. Only the American big three lack the
sense to seek out buying groups and that's why (along with horrific
quality) they are all going under.
Toyota is about to become the world's #1 car company and along with
Subaru and Honda lead in customer satisfaction. CR poll found that
Subaru lead the world in fewest problems per car, besting even Lexus in
2004! America should be ashamed.


RB
35s5
NY

"Joe" wrote in message
oups.com...

I had a purpose in life to woo and marry my current wife ....which was
quite all-consuming at the time.

I bet that your linguistic skills were tested to the extremes!!

..... after all, she has a degree in English!!!



Regards


Donal
--

Jelious?

Joe