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![]() "Frank Maier" wrote in message om... Plus, in the specific instance of Freedom, I'd hafta guess that the concept just never caught on well enought to create a solid market demand or niche. (I'm completely ignorant about business and marketing; so forgive my naive conceptualizations.) They've sold 1300 of them so far, that at least qualifies as a "niche." Nonsuch is another builder that went the "easy tacking" route and sold 1000 high quality boats. Toward the end the new management was trying to "upgrade" the boats by putting in more modern, but cheaper liners; when I suggested that it seemed like a rather arbitrary change, they told me that they had to do something to make them look different because everyone that wanted one of the older designs already had one. An interesting marketing point, but they only got the chance to build a few before going under. The molds were saved and several are built each year on a custom basis. The builder of my boat (PDQ) has been making three power-cats for every sailboat for the last year. They stopped building the smaller 32 unless they have orders for 2 at a time because the profit margin is too low to do a quality job on a one'sy. However, at Annapolis they took orders for 5 of the new 44 foot sailboats - an awesome boat because its designed as a family cruiser, not a charter condomaran. |