I'm not into comparing commercials. There's too much copy-cat
stuff going on with them. But every so often one sticks with you for
some reason. I too do not think the Geico caveman is funny. But it
had an odd appeal that caused me to analyze it. I saw in this thread
a guy use the word "metro-centric". I am too lazy to pull out the
dictionary (don't have one on the computer), but I'm assuming it means
"takes on the manners and gestures of a metopolitan urban dweller" or
something like that.

Anyway, the main appeal is that these cavemen are using facial
expressions and verbal inflections that weren't even around in the
early or mid 1900s, let alone back in the caveman days. The Burger
King commercial is the same thing, the King strutting like no European
from that time ever strutted, at least not in public. And even when
he's not strutting, he's still acting in ways that might be considered
modern. In this way the King commercial is similar in presentation to
the Caveman commercial.

Maybe they can get together and do a Burger King commercial in
which Geico is also advertised. Like, the King is working the counter
of Burger King and a customer is asking if the burgers are really the
best, and the King's smiling mask bobs up and down. Then the customer
asks, "Ok, maybe they are the best, but has anyone ever gotten sick
eating one?" And the King's smiling mask moves slowly side to side.
"Ok", says the customer, "but what would you do if someone did get
sick?" And then the King starts to dance and with his arms
outstretched introduces the Geico cavemen.

Tommy Joe