Thread: End of a Brand
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sluggok9
 
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Default End of a Brand

If the management of Bombardier Recreational Products (BRP) really
beleives the crap they are spewing to dealers in their "Real Deal"
newsletters then i'm willing to bet that there will be no more Evinrude
or Johnson by the decades end. Yes, those brands survived one
Bankruptcy, but their love of Ficht aka E-Tec as 4-strokes continue to
dominated is baffling. Add in their suit against their own 4-stroke
supplier and you have to be scratchin' your head?

As a motor choice - hey buy what you want. The DIs provide 2-stroke
acceleration that a 4-stroke can't match....yet, but thats about it.
I'll never dis anyone for buying an E-tec, hey its your money. But as
an observer of the business practices and the attitude of BRP I can't
help but think they are DOOMED!!

Read a few months of propaganda at:
http://www.johnson.com/docs/100000/0_US.htm

Sluggo