uk.rec.boats.paddle: Rethink the Cool + the Shoe

phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.

then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.

the unswoosher

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$

For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.

Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mind**** marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.

THE BIG QUESTION:

Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY http://blackspotsneaker.org/02/

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buy it............................preorders@blackspots neaker.org

sell it...........................wholesale@blackspotsn eaker.org

invest in it......................investors@blackspotsneaker .org

support it........................donations@blackspotsneak er.org

join the jam........................jammers@blackspotsneake r.org

Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.

https://www.groundspring.org/donate/...2217-0%7C742-0

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Saad Ul Ramman
My stupid gardner won't fear before I love it.


watching and hearing all these rude things,
basically we and our secret services are creating a setup where we kill
people shame, concept of right and wrong, caring about people, being
honest and teaching them to cheat, compromise and fear death before they
even step in practical life. Today we are directing our children and
society in bad direction ourselves, knowingly, thinking this is just the
way to go.

For example lets just look at the front pages of some of the newspapers
in uk,

http://news.bbc.co.uk/nol/shared/spl...2003/img/1.jpg
http://news.bbc.co.uk/nol/shared/spl...2003/img/2.jpg
http://news.bbc.co.uk/nol/shared/spl...2003/img/3.jpg
http://news.bbc.co.uk/nol/shared/spl...2003/img/4.jpg
http://news.bbc.co.uk/nol/shared/spl...2003/img/5.jpg
http://news.bbc.co.uk/nol/shared/spl...2003/img/6.jpg

Can anyone tell me please what kind of messages these papers are passing
to public. What kind of moral values public will have after watching all
this again and again. Talking abou