On Sun, 17 Aug 2008 10:31:29 -0700 (PDT), Tim
wrote:



Vic, here's what i was thinking of.
http://www.chriscraft.com/lancer_20_oview.aspx

Chris Craft makes some pretty big tubs too! But... that's not all they
make. They've done a pretty good job of catering to just about anyone
that wants something more than a jon boat for years. Seems like Hat.
hasn't and that might be part of their problem. OH, there's lots of
people that would pay premium for a luxury Cuddie of a runabout, and
I think that they probably could have used that niche market about
now. I think they should have diversified their product line years
ago, instead of relying on their cult-like following for their
Hatteras (as Chuck would say) "Bluewater Battlewagons"

Nice boat, but not for this fisherman!
As far as targeting markets with a product line, Hatteras is no
different than other "big boat" companies. It's in their blood, it's
their specialty, and they have no interest in the other lines.
Sort of like Boeing not making auto-gyros and hang-gliders.
That's just my guess and I'm not sure.
I suspect Hatteras was ramped up for the recent good-for-them
economics, and will ramp down for present economics, but still
maintain their "core" customers and be happy with that.

--Vic