The end of Johnson outboards?

By IBI Magazine

Reports published in the US indicate that Bombardier Recreational
Products (BRP) has ceased building Johnson branded outboards and will
build no more in 2008. This effectively puts an end to the iconic brand.
According to the reports, BRP said that it would be focusing all of its
efforts on Evinrude branded E-TEC engines. BRP indicated that it
recognised the value of the Johnson name and was evaluating if and how
it could leverage it in the future. BRP offices in Switzerland and
Belgium did not return calls when efforts were made to determine how
this move will affect Johnson dealers in Europe.


(14 January 2008)