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![]() "Chuck Gould" wrote in message oups.com... On Oct 2, 9:11?am, HK wrote: ...for a total of three. The first is on the cop boat that never leaves its slip. Second was on a ProLine 21, looked like a repower. Floating in the launch ramp area, with the operator trying again and again to get the engine started. Engine turned, coughed and sputtered. Problem unknown to me. Third was on a Grady, also a repower, at the marina boat/motor repair shop. Didn't stop to find out what was happening, of course. Three eTecs. Never seen one running. New technology! :} Stories like this often bring to mind one of the more memorable conversations I had with a customer, 25 years ago when I was "on the line" selling new Dodge cars and trucks. A couple walked in to look at one of the new Dodge cars, but they didn't seem the least bit open minded. The conversation went something like this: "We're not really sure why we're here.Frankly, we just want to be able to tell our friends we looked at an American car before we bought a new Toyota." "Why do you feel as if your final choice might be a Toyota?" "They never, ever, break. We would expect to put at least a couple of hundred thousand miles on a new Toyota before it ever even needed serious service. Can you honestly say the same for your Dodge cars?" "A couple of hundred thousand miles without even serious service? No, I probably couldn't honestly claim that for a Dodge. Cars are still built by human beings, and things do wear out. I can point out that we have a 5-year 50,000 mile warranty on the powertrain, and I think Toyota has either a 1 year 12,000 mile or a 2 year 24,000 mile warranty- so if something should break on either car you would be covered for a longer period of time with a Dodge." "We're pretty sure we'd be using the warranty a lot if we bought one of your Dodges, most American cars are real crap and I'm sure that Dodge is no exception. But the warranty isn't a big factor with the Toyota, the cars never ever break." Realizing that I was running full speed ahead down a dead end alley with a brick wall approaching pretty quickly, I bailed out of any sort of serious salesmanship and asked, "Why do you feel that the Toyota would never break?" "Our son-in-law told us so." "I see. Does your son-in-law own a Toyota?" "You bet he does. In fact, he works as a mechanic for the Toyota dealership just down the street!" Now convinced that all hope was lost.....(how would they ever explain to their daughter and son-in-law if they came home with anything except a Toyota from the son-in-law's employer?), I replied, "Oh, I'm really sorry to hear that. I imagine that must be awfully difficult for your daughter." "What do you mean by that remark?!" demanded the male customer. "I mean it must be difficult for your daughter if she's married to a man who tries to make a living repairing something that never, ever breaks. I'll have to check out the shop next time I'd down around the Toyota store, I'm sure it must be a 2-3 man operation and very quiet. Probably not a lot of potential for future advancement in an operation like that." ******** Point being, the service department out back normally occupies a whole lot more square footage (and generates a whole lot more profit) than the sales showroom up front. I don't see any real difference between marine and automotive establishments in that regard, regardless of brand name. Except if it's a Toyota dealership or maybe a few other brands. -- Posted via a free Usenet account from http://www.teranews.com |
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