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Powerboat Reports is ceasing publication
Larry Weiss wrote:
end.user wrote: Powerboat Reports, a boating equipment 'consumer reports' like publication, has printed its last issue (May 07). Too bad. It was an important publication - the only boating publication that I am aware of that told the truth. After being a subscriber for many years I decided not to renew my subscription last year. I don't know the actual reason they've decided to close, but if it is due to declining circulation then I would speculate that they hurt themselves very badly with their ridiculously over zealous subscriber renewal campaigns (probably managed not by them but by a subscription company they hired). From the moment one renewed their subscription, subscribers would immediately be deluged with obnoxious and endless reminders to renew yet again. Although it was probably less frequent than I imagine, the renewal notices were so annoying that it seemed to me like they came weekly or even every few days. My complaints to Powerboat Reports about this fell on deaf ears. I found the renewal notices so obnoxious and annoying that I decided not to renew. So, I believe, did a significant portion of their subscriber base. Funny, but once my subscription ran out, so did the renewal notices - at the time when they probably would have actually done some good. Good reporting - bad marketing. Too bad. Larry Weiss "...Ever After!" ps: This coming from me - famous for creating one of the most notoriously obnoxious yet immensely successful advertising campaigns in the history of radio and television. That's how bad the Powerboat Reports renewal campaign was. His Prices are Insaaaaane!!!!!!!!!!!! Rob |
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