http://www.telegraph.co.uk/news/main...7/ixworld.html Bush was 're-elected by Porsche drivers' By David Rennie in Washington (Filed: 07/12/2004) The backroom wizards who won the American presidential electionfor George W Bush have disclosed how they tracked down every lastRepublican, even in traditionally unfriendly districts. Using market research more normally reserved for the launch of anew soap powder or soft drink, they drew up a database indicating the likelypolitical persuasion of every consumer, based on car brands, hobbies andfavourite television programmes. Having found America's water-skiing, golf-loving Porschedrivers, they then persuaded them to vote. Bush strategists told the NewYork Times that they targeted advertising minutely, sending advertisingdollars to small, sometimes, tiny niche broadcasters and media outlets -from religious and country music radio outlets, to video screens hanging ina chain of gymnasiums.Their research told them that the most Republican car marques were Porsche,followed by Jaguar, Land Rover, and General Motors. Other luxury car-makersthat scored well among conservatives were Audi, Lexus and Jeep.Volvo, Subaru and Volkswagen owners showed a strong Democratic bias. Ingeneral, Middle Americans favoured US-built vehicles. Sports were also a keyindicator. Republicans loved golf, fishing, snowmobiling, hunting,power-boating and riding horses.Out of 34 recreational activities studied, only three were solid Democraticindicators: dancing, casino gambling and antique-shopping.At any given time, Democrats were 15 per cent more likely to be watchingtelevision than Republicans, with top Democratic programmes being game showsand celebrity court cases.------------------------------------------------------------------------------------------------------Dancing, casino gambling, antique-shopping, game show and celebrity courtcase-watching. Yup. Sounds *exactly* how I pictured the average Democraticvoter.