Gould,
I have no problems about Boating Mags lack of real reporting. No one
expects them to honestly review any product. I was talking to someone who
reviewed boats and he told me if they really come across a piece of ****
boat, in which they can not find anything good to say about the boat, they
just won't review it. They don't want to do anything to **** off their
bread and butter.


"Gould 0738" wrote in message
...
Did I say something to offend you? If so, I must have missed it.

I do know about Boating Mags and all magazines because I worked for a
marketing company and we used to "buy" these PR pieces all the time.



You presumed to declare a motivation behind the article. You were wrong.

You presumed to declare that there is an advertising deal in the works
between
my publisher and the battery company. You are wrong again. There is no
quid-pro-quo as you insisted.(The company that retails this product in
town
*does* advertise in my publisher's magazine, and all other regional
publications, and has done so every month for about 20 years. Odds are
good
that they will advertise for another 20 whether we ever mentioned their
name
outside of their ad space, or not. Our revenue from that account will not
increase, or decrease ten cents as a result of the interview).

When you run a specialty publication addressing a narrow field of
interest,
there will certainly be many instances when an article features a company
that
is also an advertiser. I suppose to be really uptight about it, we could
adopt
a policy that read,
"We will refuse to accept any advertising from your firm for one issue
prior
and two issues beyond the month any editorial regarding your company
appears."
Not likely to happen. We try not to be whores, but by the same token
there's no
point in being a self righteous martyr.