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Did I say something to offend you? If so, I must have missed it.
I do know about Boating Mags and all magazines because I worked for a marketing company and we used to "buy" these PR pieces all the time. You presumed to declare a motivation behind the article. You were wrong. You presumed to declare that there is an advertising deal in the works between my publisher and the battery company. You are wrong again. There is no quid-pro-quo as you insisted.(The company that retails this product in town *does* advertise in my publisher's magazine, and all other regional publications, and has done so every month for about 20 years. Odds are good that they will advertise for another 20 whether we ever mentioned their name outside of their ad space, or not. Our revenue from that account will not increase, or decrease ten cents as a result of the interview). When you run a specialty publication addressing a narrow field of interest, there will certainly be many instances when an article features a company that is also an advertiser. I suppose to be really uptight about it, we could adopt a policy that read, "We will refuse to accept any advertising from your firm for one issue prior and two issues beyond the month any editorial regarding your company appears." Not likely to happen. We try not to be whores, but by the same token there's no point in being a self righteous martyr. |
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