"Don Bruder" wrote in message
...

Except in this case, it isn't the marketplace deciding. Wal-mart forces
manufacturers to meet their specs. "We will *ONLY* carry laundry soap
packaged in 410 gram plastic buckets shipped as pallets 4 layers high,
and we will only pay $X.YY per unit for it - No, we don't care that your
cardboard box packaging at 413 grams per unit is more cost-effective or
environmentally freindly. No, we don't care that the customer WANTS the
413 gram box, and that you can give it to us for a third of the cost of
the 410 gram tub. Either do it our way, or we go to your competition,
the XYZ soap company, and shut you out of the market completely."


Is it that you don't have a clue or do you have a personal axe to grind?

Sears in its power days, set detailed standards on merchandise to include
100% house branding. If you didn't want to manufacture to their specs, you
didn't do business with Sears.

It's truly very simple. If the customer wants the 413 gram box, they drive
past Wally World and show up at Loblaw's. WAIT! Hasn't that mega-chain run
Mom and Pop grocers out of business?

--
Dave Thompson