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First recorded activity by BoatBanter: Jul 2007
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On Thu, 17 Aug 2017 01:22:18 -0400,
wrote:

On Thu, 17 Aug 2017 01:03:22 -0400,
wrote:

That's not always the case Greg. Advertising can simply be to increase
market share ... or simply compete for business in the first place.

The idea that all business costs are "passed on" to the customer is
simply not true.


Who pays them? If you are not covering your expenses with your revenue
you are on the fast track to bankruptcy court. (or you are the
government)


===

Generally production efficiency goes up with higher production volumes
(economy of scale). So if you can grow your top line faster than the
bottom, profits increase as does the possibility of decreasing prices.


That assumes the ads generate enough more volume to bring on the extra
volume and that economy of scale but you are still passing on that
cost to the customer.
The ad fairy is not leaving the extra money under your pillow.

In an attempt to drag this back on point, how many times do I need to
see/hear this ad before it stops being informative and just becomes a
pain in the ass? I wasn't going to buy a magic pillow the first time I
saw the ad and I am even less likely to buy one the 100th time I see
it. (I feel the same way about politicians who call me on the phone or
interrupt my TV show).
If ads were so valuable to customers, why is there such a market for
"ad free" services like satellite radio, HBO and the various media
products like DVDs, streams and MP3s? I am sure Harry could see most
of the movies he stores on his server on "free" ad based TV but he
chooses to watch them without ads. Maybe that is how he got a legal
copy that he could copy freely. He recorded it from broadcast TV with
the ads.


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posted to rec.boats
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First recorded activity by BoatBanter: Aug 2017
Posts: 4,961
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On 8/17/2017 11:03 AM, wrote:
On Thu, 17 Aug 2017 01:22:18 -0400,

wrote:

On Thu, 17 Aug 2017 01:03:22 -0400,
wrote:

That's not always the case Greg. Advertising can simply be to increase
market share ... or simply compete for business in the first place.

The idea that all business costs are "passed on" to the customer is
simply not true.


Who pays them? If you are not covering your expenses with your revenue
you are on the fast track to bankruptcy court. (or you are the
government)


===

Generally production efficiency goes up with higher production volumes
(economy of scale). So if you can grow your top line faster than the
bottom, profits increase as does the possibility of decreasing prices.


That assumes the ads generate enough more volume to bring on the extra
volume and that economy of scale but you are still passing on that
cost to the customer.
The ad fairy is not leaving the extra money under your pillow.

In an attempt to drag this back on point, how many times do I need to
see/hear this ad before it stops being informative and just becomes a
pain in the ass? I wasn't going to buy a magic pillow the first time I
saw the ad and I am even less likely to buy one the 100th time I see
it. (I feel the same way about politicians who call me on the phone or
interrupt my TV show).
If ads were so valuable to customers, why is there such a market for
"ad free" services like satellite radio, HBO and the various media
products like DVDs, streams and MP3s? I am sure Harry could see most
of the movies he stores on his server on "free" ad based TV but he
chooses to watch them without ads. Maybe that is how he got a legal
copy that he could copy freely. He recorded it from broadcast TV with
the ads.


Those "magic pillows" are pretty good. I bought one to try out at Bed,
Bath and Beyond. I like it.


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posted to rec.boats
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First recorded activity by BoatBanter: Jul 2007
Posts: 36,387
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On Thu, 17 Aug 2017 08:29:54 -0700 (PDT), Its Me
wrote:

On Thursday, August 17, 2017 at 1:22:23 AM UTC-4, wrote:
On Thu, 17 Aug 2017 01:03:22 -0400, wrote:

That's not always the case Greg. Advertising can simply be to increase
market share ... or simply compete for business in the first place.

The idea that all business costs are "passed on" to the customer is
simply not true.


Who pays them? If you are not covering your expenses with your revenue
you are on the fast track to bankruptcy court. (or you are the
government)


===

Generally production efficiency goes up with higher production volumes
(economy of scale). So if you can grow your top line faster than the
bottom, profits increase as does the possibility of decreasing prices.


While I certainly understand your point, I believe there are few examples of the price of an in-demand product's price being reduced. If a company creates a product and it takes off in the market (higher production volumes), that means it's selling well at the current price point and there would be no reason to reduce price (profit). About the only thing that would drive that would be a competitor who takes market share away from you based on lower price or better quality/value.


There is no better example of that than the highly advertised drugs.
The only time the price goes down is after patents expire and there is
a generic ... that is not advertised at all. They still continue with
the ads and those branded drugs continue to be priced much higher than
the generic, even though they are chemically identical.

Now let's see Harry defend the drug companies ;-)
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First recorded activity by BoatBanter: Aug 2017
Posts: 4,961
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On 8/17/2017 1:03 AM, wrote:
On Wed, 16 Aug 2017 21:49:09 -0400, "Mr. Luddite"
wrote:

On 8/16/2017 9:02 PM,
wrote:
On Wed, 16 Aug 2017 15:34:43 -0400, Keyser Soze
wrote:

What part is wrong? BTW that is not a libertarian issue at all but I
know it is your go to brain fart


Your belief that advertising does not lower prices for products and
services.

How does that work?
I add a large line to my expense column and somehow I can lower prices
and still make a profit.
It is clear you never actually looked at a P&L statement or owned a
business. Ads may generate more business but it is still a cost of
doing business that gets passed on to the customer.


That's not always the case Greg. Advertising can simply be to increase
market share ... or simply compete for business in the first place.

The idea that all business costs are "passed on" to the customer is
simply not true.


Who pays them? If you are not covering your expenses with your revenue
you are on the fast track to bankruptcy court. (or you are the
government)


If you are profitable with your existing business, some of those profits
can be re-invested in advertising to increase your market share. In
some businesses margins may have to be cut simply to get a contract to
begin with. Yes, if you can't cover your overall cost of doing
business long term you will eventually go bankrupt but the point I am
making is that costs are not necessary "passed on" to the customer as
you keep repeating. It depends on the type of business. If I had tried
to increase my margins in order to pay for start up costs, advertising
and other non-direct expenses, the number of contracts I received would
have suffered. It's called competition and in my business it was
primarily evaluated on technical responsiveness to the RFQ, price and
delivery schedule. In time reputation also became a major factor.

In the early days I took some contracts at break-even just to get the
company recognized, "in the door" and eligible for future contracts. I
didn't always break even either. One hick-up in the project and I'd
lose money. You have to have a long-term plan and goal although I don't
believe in formal one or five year "business plans". They are for
investors, not the business owner or person who is actually running the
company.

I never borrowed money or even had a bank line. I learned that lesson
from watching another person try to build a company using "other
people's money". He ended up in bankruptcy and investors and vendors
got hurt. All growth in my company was organic with the exception of
one person who wanted "in" badly and bought himself a 10 percent equity
position. He was a tremendous asset, holding two Phd's in physics and
helped get the company a lot of exposure. Otherwise, I relied on
technical competence, delivering what was promised and earning repeat
business. Growth, margins and the rest took care of themselves.

I've often thought about businesses and what I believe to be some of the
mistakes people make. My experience isn't typical, for sure, and it was
not the management of a fully mature, on-going, typical business where
the scorecard are the P&L statements or quarterly returns. If I made
some money on a project I invested it into the company's growth. I
never paid myself a big fat salary. My goal was always to create
something of eventual value to someone else and it paid off.



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posted to rec.boats
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First recorded activity by BoatBanter: Jul 2007
Posts: 36,387
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On Thu, 17 Aug 2017 07:00:06 -0400, "Mr. Luddite"
wrote:

On 8/17/2017 1:03 AM, wrote:
On Wed, 16 Aug 2017 21:49:09 -0400, "Mr. Luddite"
wrote:

On 8/16/2017 9:02 PM,
wrote:
On Wed, 16 Aug 2017 15:34:43 -0400, Keyser Soze
wrote:

What part is wrong? BTW that is not a libertarian issue at all but I
know it is your go to brain fart


Your belief that advertising does not lower prices for products and
services.

How does that work?
I add a large line to my expense column and somehow I can lower prices
and still make a profit.
It is clear you never actually looked at a P&L statement or owned a
business. Ads may generate more business but it is still a cost of
doing business that gets passed on to the customer.


That's not always the case Greg. Advertising can simply be to increase
market share ... or simply compete for business in the first place.

The idea that all business costs are "passed on" to the customer is
simply not true.


Who pays them? If you are not covering your expenses with your revenue
you are on the fast track to bankruptcy court. (or you are the
government)


If you are profitable with your existing business, some of those profits
can be re-invested in advertising to increase your market share. In
some businesses margins may have to be cut simply to get a contract to
begin with. Yes, if you can't cover your overall cost of doing
business long term you will eventually go bankrupt but the point I am
making is that costs are not necessary "passed on" to the customer as
you keep repeating. It depends on the type of business. If I had tried
to increase my margins in order to pay for start up costs, advertising
and other non-direct expenses, the number of contracts I received would
have suffered. It's called competition and in my business it was
primarily evaluated on technical responsiveness to the RFQ, price and
delivery schedule. In time reputation also became a major factor.

In the early days I took some contracts at break-even just to get the
company recognized, "in the door" and eligible for future contracts. I
didn't always break even either. One hick-up in the project and I'd
lose money. You have to have a long-term plan and goal although I don't
believe in formal one or five year "business plans". They are for
investors, not the business owner or person who is actually running the
company.

I never borrowed money or even had a bank line. I learned that lesson
from watching another person try to build a company using "other
people's money". He ended up in bankruptcy and investors and vendors
got hurt. All growth in my company was organic with the exception of
one person who wanted "in" badly and bought himself a 10 percent equity
position. He was a tremendous asset, holding two Phd's in physics and
helped get the company a lot of exposure. Otherwise, I relied on
technical competence, delivering what was promised and earning repeat
business. Growth, margins and the rest took care of themselves.

I've often thought about businesses and what I believe to be some of the
mistakes people make. My experience isn't typical, for sure, and it was
not the management of a fully mature, on-going, typical business where
the scorecard are the P&L statements or quarterly returns. If I made
some money on a project I invested it into the company's growth. I
never paid myself a big fat salary. My goal was always to create
something of eventual value to someone else and it paid off.



Eventually all of that cost was passed on to the customer. You just
had enough "bank" to eat it during your start up.


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