We also have a pretty low cost of living. You can take 7-10% right off
the gross because we do not have an income tax. Housing is cheaper and
you do not have those cold weather expenses.
If they don't want to live there, buy a Kevlar vest and move to DC
where the money is great.
Florida has nice beaches and great fishing. I remember sky-high car and
property insurance rates, grocery prices in Publix higher than they were
in Giant, fundamentalist churches seemingly on every corner, too many
houses with T1-11 siding and no basements, water shortages, congested
and underdeveloped state roads, lousy schools, a lack of drastically
needed social services. Of course, things might have changed in the last
20 years.
No wonder you like it so much. It's a transplanted rednecker's paradise.
You must have lived in a crappy neighborhood. Although, you are right
about Publix prices. The stores are nice though.