The producers of this beer commercial borrowed a small 150 seat cinema
playing a popular film, and filled 148 of its seats with
rough-looking, tattooed bikers, leaving only two free seats in the
middle of the theater. They then allowed theater management to sell
tickets for the last pair of tickets to several young couples.

http://www.theinspiration.com/2011/0...unt-in-cinema/

Watch 'til the end.