BoatBanter.com - View Single Post

F.O.A.D.

On 8/2/13 5:08 PM, wrote:
On Fri, 02 Aug 2013 15:25:31 -0400, "F.O.A.D." wrote:

On 8/2/13 2:10 PM, wrote:

You could blame most of this on lawyers and advertising

But I don't.

No shock there but you don't think the fact that the US has the
highest insurance rates for OB/GYN than any other country in the world
is a problem.
You don't think we eat so much sugar and fat because it is so
aggressively marketed and I doubt you put lifestyle very high on the
list of reasons why we look so unhealthy. Again that lifestyle is
aggressively marketed to us.

I dunno. I remember when cigarettes were being aggressively marketed on
TV. I wasn't convinced I needed to smoke them. Same with booze. Or meals
from McDonalds. Or sugary soda pop.

Maybe being in the business jaded you to the ads but if they didn't
work, ad agencies would not be able to sell them and it would not be
12-14 minutes of every hour on TV.

It is also why ads cost a couple billion dollars an election cycle
these days. Somebody must believe ads work.

In Detroit, I wrote ads and news release stuff for a reference book
publisher, Motown Records, financial PR, and then in DC, I wrote ads for
Porsche of America, Florists Marketing Council, a couple of unions,
trade associations and ads and PR for Ringling Brothers. No cigs, booze,
crappyburgers or sodapop. Even handled a couple of local car dealers and
a department store. Most of the ads were aimed at building traffic,
e.g., getting customers to the dealer's showroom. After that, it was up
to the salesman or saleswoman. Had a lot of fun doing Mercedes and Fiat
radio commercials for a local dealer. Back then the car dealers were
individually or family owned, much better than dealing with "the suits."