Univision snags No. 1 TV rating in July

By Douglas Hanks


Univision expects to claim a coveted title this month: the most-watched
network on television.

The Spanish-language broadcaster leads the July ratings race for adult
viewers under 50, beating out the “Big Four” for the No. 1 spot in prime
time. On Monday, Univision launched a bragging blitz with an open letter
to ABC, CBS, Fox and NBC declaring “Número Uno is the new Number One”
and ending with the sign-off line: “We are the new American reality.”

This would be the first time Univision has outright won a “sweeps”
period, loosely defined as a month where Nielsen collects especially
detailed viewing data for advertisers. Nielsen hasn’t released its final
prime-time ratings for the month, but preliminary numbers show Univision
edging out the other networks in the under-50 category between the hours
of 8 p.m. and 11 p.m.. Univision executives say their internal numbers
show a July win is inevitable.

“Obviously, it’s an historic milestone for Univision, and frankly for
Spanish-language media in general,’’ said Cesar Conde, president of
Univision, which is headquartered in Doral. “It was a pretty substantial
win.”

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And what is Univision featuring this week? Interviews and news videos of
Republicans in the U.S. Senate and House speaking out against
immigration and saying horrible things about Hispanics.

Delicious.