The cost of getting a college degree has risen 1,120 percent since
1978 ... far more than the cost of health care or health insurance
premiums. Even with Pell grants, scholarships and other forms of
financial aid, many graduates are faced with student loans that they
won't be able to pay off until they are in their 50's when they have
to start thinking of *their* kid's college costs. Plus, starting
salaries for recent grads have dropped for the most part and many
can't think about home ownership.

Where are all these cost increases going?

http://www.bloomberg.com/news/2012-08-15/cost-of-college-degree-in-u-s-soars-12-fold-chart-of-the-day.html