Viva was a sister magazine to Penthouse. Viva was pitched as "a class act",
where Penthouse was rougher. Viva folded some years back.

wrote:
You buy paper towels that have a centerfold?

"JAXAshby" wrote:
...also a centerfold from Viva

Ewwww, gross, Jeff. Now I'll never again be able to buy (or use) Viva paper
towels!