Moore nailed it...

Nicole Belle
Crooks & Liars

It's a blockbuster admission that we already knew: The health care
insurance industry was petrified that Americans would see Michael
Moore's Sicko and realize that government-run health care was
something that would be good for citizens and lead to better health
outcomes.

CIGNA Public Relations Chief turned whistleblower Wendell Potter said
the words to Bill Moyers that no insurance company wanted said out
loud in this country:

BILL MOYERS: You were also involved in the campaign by the industry to
discredit Michael Moore and his film "Sicko" in 2007. In that film
Moore went to several countries around the world, and reported that
their health care system was better than our health care system, in
particular, Canada and England. [..]

So what did you think when you saw that film?

WENDELL POTTER: I thought that he hit the nail on the head with his
movie. But the industry, from the moment that the industry learned
that Michael Moore was taking on the health care industry, it was
really concerned.

BILL MOYERS: What were they afraid of?

WENDELL POTTER: They were afraid that people would believe Michael
Moore.

Of course, we knew this. We've been screaming it for years. Still,
it's difficult to pierce through that Beltway bubble to those
politicos that are still hemming and hawing as the insurance industry
insiders fill their campaign coffers.