West Marine regularly gets beat up in here for their pricing. I was
pricing VHF radio parts and noted their "Low Price Guarantee" on their web
site. I had never seen this before. Is this new?

-- Geoff (who's only interest in WM is that I buy stuff there)

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We Won’t Be Beat – Low Price Guarantee

Our Low Price Guarantee assures that you are always getting a competitive
price. If you find a competitor with a lower price on an identical, in-
stock item within 30 days of purchase, just let us know. Shop with
confidence at West Marine.

Step 1: Call us! 1-800-BOATING (262-8464)

Step 2: Provide a print out or web address of the advertisement to share
with us

It's that easy! See details below:

When on the phone with us, simply ask the manager to match the advertised
product price of nationally recognized U.S. retailers. You may be asked for
a copy of the advertisement or catalog which shows the local or final
delivered price. After confirming the price and availability of the item,
the price will be matched.

Please note that price matching cannot be combined with coupon or other
promotional offers. Prices, offers and our price matching policy are
subject to change without notice. Price matching does not apply to
auctions, shipping charges, taxes or promotions such as mail-in offers,
gift-with-purchase, financing offers, installation services, or
typographical errors.