On Apr 2, 8:10 am, Brian Nystrom wrote:
Steve Cramer wrote:
How many times can I say this? He is not a manufacturer. He's a freaking
business student, who has just learned that it's a good idea to survey
his target market.

Hello??? I wrote "It's better that he takes few lumps and learns
a valuable lesson about market research while he's still in
school.", so obviously I know he's a student. Wake up, will ya?

Gedanken experiment: how would you have answered if you hadn't had the
Sp**son experience? Several people mentioned it specifically, which
indicates that this guy caught a bunch of residual crap aimed at Timmy.

Did I say anything about sponsons?

And by the way, there are a number of brands of canoe and kayak
flotation enhancers on the market, and guess what, people do buy them.

That doesn't make them a good idea or a viable product.

You guys are so mean!
I assumed that he was doing a marketing thing and suggested offfline
that he interview kayakers and canoers on the Charles River and get
some "real customer" responses- more interesting from beginners.
I find it interesting that there are a lot of boat products being sold
which with a bit of proficiency become obsolete to the user; really
wide kayaks, canoes, rowing craft etc. But there are users who for a
variety of reasons never "graduate" - lack of coordination,
physically challenged including overweight or obese, etc. I do not
know your profiles, but I would imagine you represent the top 5% of
the paddling crowd. Think of how many people you represent who tried
out a boat of some kind for awhile and then just faded away... Now
THAT would be a really interesting research project...