"Dave" wrote in message
...

People don't seem to realize that today's dominant business model is the
media model, and that model applies in spades to associations. Services,
discounts, etc. provided to members are not the product being sold.
They're
the cost of goods--the bait to develop the real product, their membership
roles. These organizations are in the business of selling advertisers and
others access to their "members." To the extent that the professional
managers' objectives correspond at all with those of the members it's
purely
coincidental.

You got that right.