Alana wrote:
I work in the RV business so I know how much mark up we have. We are in the
market for a new 16' Boston Whaler Dauntless and want to make a good deal on
year end models.....but we don't know how much profit is in the boat to know
where to make an offer.

Thanks for reading

Alana Marcel


Alana,
In the boat business, just as in the RV business, it isn't your cost
that determines the price the dealer will sell the product for. The
selling price is determined by what the customer will pay for the
product. If no one will buy the product for Cost plus 35% they will
keep lowering the price until supply meets demand. Also, if a product
is HOT, and a dealer can not keep it on his floor, he will keep raising
his profit margin. Remember when Honda and mini vans were selling for
$1500 - $2000 over list?

If you really want to get a good deal on a 16' Boston Whaler Dauntless
you should not be looking at a new year end model, but at a 1 to 3 yr
old model. You can cut one hell of a deal with a owner who needs to get
rid of the boat at the end of the season.
--
Reggie

That's my story and I am sticking to it!